Global Brand Licensing & Operations Lead

Xtep International Holdings Ltd; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Xtep International Holdings Ltd is seeking a Licensing Operations professional to manage international licensing partnerships for footwear and apparel, ensuring brand compliance and smooth contract administration.

The role coordinates with licensees on product development, reviews brand assets, tracks royalties, and prepares regular performance reports, while collaborating with Legal, Finance, Design and Marketing to align launches and risk controls.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Fashion Merchandising, Supply Chain Management, International Trade or related disciplines.
• At least 3 years’ relevant experience in brand licensing, merchandising,

Responsibilities

• Support the day-to-day operations of international footwear and apparel licensing partnerships, including product development, brand compliance, contract administration and sales reporting.
• Coordinate with licensees on product development plans, sample submissions, packaging, hangtags, labels, marketing materials and product launch schedules.
• Manage and follow up the product review and approval process to ensure designs, samples and brand assets comply with brand guidelines before production and launch.
• Monitor product development, sample quality, bulk production and launch progress; follow up with relevant parties on product, packaging or quality issues.
• Conduct regular retail, e-commerce and social-media checks to ensure proper brand presentation, authorised brand usage, channel compliance and pricing alignment.
• Maintain licensing contract trackers, product approval records, sample bank and compliance documentation, including key payment, royalty and renewal milestones.
• Coordinate with Finance on licence fees, royalty reconciliation, invoicing, payment follow-up and verification of licensees’ sales and royalty reports.
• Prepare regular reports on product approval status, sales performance, sell-through, inventory movement, royalty status, compliance matters and key operational risks.
• Work closely with internal Legal, Finance, Design, Marketing, Product Development and Supply Chain teams, and support licensee meetings and quarterly business reviews.
• Assist in improving operational workflows, reporting templates, compliance checklists and standard operating procedures.

Skills

Brand licensing

Merchandising

Contract administration

Sales reporting

Product development

Cross-functional collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Fashion Merchandising, Supply Chain Management, International Trade or related disciplines

Job description

Xtep International Holdings Ltd is seeking a Licensing Operations professional to manage international licensing partnerships for footwear and apparel, ensuring brand compliance and smooth contract administration.

The role coordinates with licensees on product development, reviews brand assets, tracks royalties, and prepares regular performance reports, while collaborating with Legal, Finance, Design and Marketing to align launches and risk controls.