General Manager – Hong Kong

Whealthfields (Hong Kong) Limited (Regional); Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Whealthfields (Hong Kong) Limited (Regional) is seeking a General Manager to lead the Hong Kong business, driving sales growth, profitability and market expansion through strong leadership and distributor management.

The role demands deep experience in HK GT and KA channels, P&L ownership, and a hands-on, entrepreneurial approach to build a high-performing local team and collaborate with regional functions.

Qualifications

• 12–15 years FMCG commercial experience with senior leadership or General Manager experience
• Strong track record in Hong Kong GT and KA channel development
• Proven P&L management, distributor management, and team leadership experience
• Fluent in Cantonese and English; Mandarin is an advantage

Responsibilities

• Lead the overall Hong Kong business strategy and P&L performance
• Drive sustainable growth across GT, KA, distributors, wholesalers, and other consumer channels
• Develop annual sales targets, commercial plans, budgets, and channel strategies
• Strengthen distribution coverage, product availability, and market penetration
• Build strong relationships with major retailers, distributors, and business partners
• Negotiate annual trading terms, promotional plans, listing fees, and commercial agreements
• Monitor sell-in, sell-out, inventory, trade spending, and profitability
• Identify new market opportunities and develop channel expansion strategies
• Lead, coach, and develop the local sales and commercial team
• Work closely with regional marketing, supply chain, finance, and HR teams

Skills

Strategic leadership

P&L management

Distributor management

Negotiation

Channel development HK GT KA

Team leadership

Bilingual Cantonese/English

Education

Bachelor's degree in Business/Marketing

Job description

The General Manager will lead Hong Kong business, with full responsibility for sales growth, profitability, market expansion, team leadership, and distributor management. The role requires strong experience in Hong Kong's General Trade (GT) and Key Account (KA) channels.

Key responsibilities

• Lead the overall Hong Kong business strategy and P&L performance
• Drive sustainable growth across GT, KA, distributors, wholesalers, and other consumer channels
• Develop annual sales targets, commercial plans, budgets, and channel strategies
• Strengthen Walch's distribution coverage, product availability, and market penetration
• Build strong relationships with major retailers, distributors, and business partners
• Negotiate annual trading terms, promotional plans, listing fees, and commercial agreements
• Monitor sell-in, sell-out, inventory, trade spending, and profitability
• Identify new market opportunities and develop channel expansion strategies
• Lead, coach, and develop the local sales and commercial team
• Work closely with regional marketing, supply chain, finance, and HR teams

About you

• Bachelor's degree in Business, Marketing, or a related discipline
• At least 12–15 years of FMCG commercial experience, including senior leadership or General Manager experience
• Strong track record in Hong Kong GT and KA channel development
• Experience in household products, non-alcoholic consumer beverages, paper products, personal care, home care, or similar FMCG categories
• Proven P&L management, distributor management, and team leadership experience
• Strong commercial negotiation, strategic planning, and execution capabilities
• Good knowledge of the Hong Kong FMCG market and retailer landscape
• Fluent in Cantonese and English; Mandarin is an advantage
• Entrepreneurial, hands-on, results-driven, and comfortable working in a growing organisation