Fintech Social Media Manager — Content, Growth & Trends

Zero Finance Hong Kong Limited; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Zero Finance Hong Kong Limited is seeking a dynamic Social Media Manager to plan and execute our social media strategy, enhance brand visibility, and engage audiences with compelling content from a Hong Kong base. You will collaborate with internal teams and external agencies to drive campaigns across platforms including Facebook, Instagram, Threads and LinkedIn.

The role requires a creative thinker with excellent Chinese writing skills, strong copywriting abilities, and a track record of

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 5–8 years of relevant experience, with a strong focus on social media management and content creation
• Proven experience managing external social media, creative, influencer or production agencies
• Excellent writing, editing and copywriting skills in Chinese
• Strong understanding of social media platforms and content formats, audience behaviors and emerging trends
• Strong communication, presentation, and project management skills
• Highly responsible with a self-motivated attitude; able to multitask and work effectively under pressure
• Previous experience in a startup environment is a plus
• Immediate availability is preferred

Responsibilities

• Develop and implement a comprehensive social media strategy to enhance brand visibility and audience engagement
• Identify relevant social media trends, platform developments and content opportunities to keep the brand current and connected with its audiences
• Analyze social media performance metrics and use insights to continuously improve the strategy and content approach
• Content Creation and Management: Oversee the brand’s day‑to‑day presence on social platforms (Facebook, Instagram, Threads, LinkedIn, etc)
• Independently develop content ideas and write compelling, platform‑appropriate social copy that aligns with the brand’s tone of voice
• Direct visual content creation and collaborate closely with the design team to translate content ideas into engaging visual assets
• Manage a content calendar to ensure timely posting aligned with campaigns, brand priorities, current trends and relevant events
• Identify and engage social influencers that align with our target audience, brand values and campaign objectives
• Coordinate with external agencies for influencer marketing campaigns, ensuring deliverables and timeline are met
• Develop clear briefs, coordinate feedback and track campaign performance
• Reporting and Competitors Analysis: Monitor key social media metrics, including reach, engagement, audience growth and campaign effectiveness
• Regularly monitor brand mentions, audience sentiment and emerging conversations through social listening tools
• Identify relevant trends, potential opportunities and reputational issues, and coordinate timely responses or follow‑up actions
• Stay updated on industry trends and social listening, and analyze competitor activities to keep the brand ahead of the curve
• Prepare monthly performance reports with clear insights and actionable recommendations
• Collaboration with Cross Teams: Collaborate closely with branding, performance, and design teams to ensure campaign and messaging alignment
• Support the development of core creative concepts of selected communication initiative when required

Skills

Social media management

Content creation

Chinese writing

Agency management

Campaign analysis

Education

Bachelor’s degree in Marketing

Tools

Social listening tools

Job description

Zero Finance Hong Kong Limited is seeking a dynamic Social Media Manager to plan and execute our social media strategy, enhance brand visibility, and engage audiences with compelling content from a Hong Kong base. You will collaborate with internal teams and external agencies to drive campaigns across platforms including Facebook, Instagram, Threads and LinkedIn.

The role requires a creative thinker with excellent Chinese writing skills, strong copywriting abilities, and a track record of