F&B Sales Manager

SHERATON HONG KONG HOTEL & TOWERS; Hong Kong; On-site; HKD 300,000 - 400,000; Full time

Job summary

A premier hotel in Hong Kong is seeking an experienced sales professional to drive revenue for food and beverage outlets. You will be responsible for generating leads, managing client relationships, and promoting exclusive membership programs. The ideal candidate has a degree in Hospitality or Business Administration, a proven sales track record, and excellent communication skills. This position provides opportunities for market analysis, event coordination, and collaboration across departments.

Qualifications

• Minimum 3-5 years of experience in F&B sales.
• Strong knowledge of Hong Kong’s hospitality and dining market.
• Excellent communication, interpersonal, and negotiation skills.

Responsibilities

• Generate leads and secure sales for the hotel’s restaurants and event spaces.
• Develop strategic sales plans to achieve revenue targets.
• Promote Club Marriott and Marriott Bonvoy membership programs.

Skills

Sales expertise

Client relationship management

Communication skills

Market analysis

Education

University degree in Hospitality or Business Administration

Tools

Microsoft Office

Job description

To drive sales for the hotel’s food & beverage restaurants and lounges and develop potential clientele throughout the hotel. To focus on maximizing revenue, building client relationships, and promoting exclusive hotel membership programs (Bonvoy and Club Marriott).

Sales & Business Development

• Proactively generate leads and secure sales for the hotel’s restaurants, bars, and event spaces.
• Achieve F&B outlets sales target set by the F&B Management
• Identify and target new business opportunities, including corporate clients, private events, and social gatherings.
• Develop and implement strategic sales plans to achieve and exceed revenue sales targets.
• Build and maintain strong relationships with key clients and stakeholders.
• Conduct client visits and site inspections to promote F&B offerings.

Event Management & Coordination

• Prepare sales proposals and follow up with clients on business opportunities
• Ensure all guest enquiries are followed up within 48 hours
• Record all business leads with status, and reasons for Lost of Business for analysis
• Arrange on site visits to secure business and entertain clients if needed
• Prepare Banquet Event Order for confirmed business
• Collaborate with the events and operations teams to ensure seamless planning and execution of events.
• Greet and receive organizers prior to the function to ensure that everything is in order and that customers are satisfied with the set-up. Ensure that function details on the signage are correct.
• Supervise every function until the main course is served. Check accuracy of the bill when required.
• Provide on‑site support during major events to ensure client satisfaction.
• Follow up with clients after the event to ensure food & beverage and service is satisfactory and obtain feedback.
• Attend Wedding Expo with Event Team for business leads
• Prepare monthly Sales Activity Report and review with F&B Management on a weekly basis.
• Liaise with Executive Chef / Chef de cuisine and/or Venue Managers to ensure all menu proposals and beverage list are updated and current.
• Feedback to manager for guest comments and actively involved in improvements.

Membership Promotion

• Actively promote for Club Marriott and Marriott Bonvoy membership programs.
• Educate clients on the benefits and privileges of membership, encouraging sign‑ups and renewals.

Market Analysis & Reporting

• Conduct regular market research to understand trends, competitor offerings, and client preferences.
• Provide sales forecasts, business reports, and pipeline updates to management.
• Analyze sales data and recommend strategies to optimize F&B revenue.

Cross‑Departmental Collaboration

• Work closely with the F&B Marketing to develop promotional campaigns for F&B outlets.
• Coordinate with culinary teams to design innovative dining experiences that attract guests.

Job Requirements

• Holder of University degree or above in Hospitality, Business Administration or related field
• Minimum 3‑5 years of experience in F&B sales
• Good command of both written and spoken English, Chinese and Mandarin
• Strong knowledge of Hong Kong’s hospitality and dining market.
• Proven track record in achieving sales targets and driving revenue growth.
• Excellent communication, interpersonal, presentation, and negotiation skills.
• Strong organizational and problem‑solving abilities.
• Self‑motivated, energetic, and able to work under pressure.
• Proficiency in Microsoft Office