ETF sales (intermediaries)

Michael Page (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

Regional exposure

Career advancement

Job summary

Michael Page (Hong Kong) seeks an experienced ETF Sales professional to lead distribution, drive asset growth, and expand market presence across institutional and intermediary channels in Hong Kong.

You will partner with Product, Investments, Compliance, and Marketing to support ETF launches, educate investors, and deliver market insights. Strong English and Chinese communications are essential, along with a proactive, entrepreneurial mindset.

Qualifications

• Bachelor's degree in Finance, Economics, or related discipline.
• 6–10 years of ETF sales, business development, or asset management distribution.
• Strong knowledge of ETFs, index methodologies, trading mechanics, liquidity, and market structure.
• Proven track record building distribution networks and driving asset gathering.
• Excellent communication, presentation, and interpersonal skills with senior stakeholders.
• Strong commercial mindset to identify market opportunities and craft growth initiatives.
• Self-driven, entrepreneurial, and able to manage multiple priorities in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint); Bloomberg or market data familiarity.
• Relevant regulatory qualifications/licenses (e.g., HK SFC Type 1/4/9) preferred.
• Fluent in English and Chinese (Cantonese, Mandarin) with strong written and verbal skills.

Responsibilities

• Lead ETF distribution and business development across private banks, brokerages, insurers, family offices, and institutions.
• Develop and execute sales strategies to grow ETF assets and market penetration.
• Identify new opportunities to expand ETF client base and market presence.
• Collaborate with Product Development, Investment, and Marketing for ETF launches and commercialization.
• Establish and maintain relationships with distribution partners and institutional investors.
• Advise clients on ETF products, market insights, liquidity, pricing, and positioning.
• Manage sales pipelines, client engagement, and BD opportunities via CRM.
• Support onboarding and development of new distribution channels.
• Deliver product presentations, market updates, and investor education to clients and partners.
• Educate investors on ETF strategies, indexing, portfolio applications, and trading mechanics.
• Contribute to product positioning and competitive differentiation.

Skills

Fluent English

Cantonese

Mandarin

Strong communication

Presentation skills

Education

Bachelor's degree in Finance, Economics, Business Administration

Tools

Bloomberg

Microsoft Excel

PowerPoint

Job description

• Lead ETF distribution and business development initiatives across key client segments, including private banks, brokerages, insurance companies, family offices, and institutional investors.
• Develop and execute sales strategies to drive ETF asset growth, increase market penetration, and achieve business objectives.
• Identify and cultivate new business opportunities to expand the ETF client base and strengthen market presence.
• Partner closely with Product Development, Investment, and Marketing teams to support ETF launches and enhance product commercialization efforts.
• Client Relationship Management
• Establish and maintain strong relationships with distribution partners, institutional investors, and other strategic stakeholders.
• Serve as a trusted advisor on ETF products, providing clients with market insights and guidance on product structure, liquidity, pricing, and investment positioning.
• Effectively manage sales pipelines, client engagement activities, and business development opportunities through CRM systems.
• Support the onboarding and ongoing development of new distribution channels and strategic client relationships.
• Deliver compelling product presentations, market updates, and investor education initiatives to clients and distribution partners.
• Educate investors on ETF investment strategies, index methodologies, portfolio applications, and trading mechanics.
• Contribute to product positioning, value proposition development, and competitive differentiation to enhance investor awareness and adoption

Marketing & Client Engagement

• Represent the firm at industry conferences, roadshows, client events, webinars, and other promotional activities to increase ETF visibility and investor engagement.
• Work closely with Marketing to develop campaigns, thought leadership content, and investor education programs.
• Ensure all client communications and marketing materials adhere to applicable regulatory and compliance standards.

Cross-Functional Collaboration

• Collaborate with internal stakeholders across Product Development, Investments, Compliance, Risk Management, Operations, and Marketing to ensure the successful execution of ETF initiatives.
• Contribute to the firm's broader ETF growth strategy, including AUM expansion, liquidity enhancement, distribution channel development, and overall business growth objectives.
• Support strategic projects and initiatives aimed at strengthening the firm's ETF platform and competitive positioning in the market.

ETF Sales & Business Development

• Lead ETF distribution and business development initiatives across key client segments, including private banks, brokerages, insurance companies, family offices, and institutional investors.
• Develop and execute sales strategies to drive ETF asset growth, increase market penetration, and achieve business objectives.
• Identify and cultivate new business opportunities to expand the ETF client base and strengthen market presence.
• Partner closely with Product Development, Investment, and Marketing teams to support ETF launches and enhance product commercialization efforts.

Client Relationship Management

• Establish and maintain strong relationships with distribution partners, institutional investors, and other strategic stakeholders.
• Serve as a trusted advisor on ETF products, providing clients with market insights and guidance on product structure, liquidity, pricing, and investment positioning.
• Effectively manage sales pipelines, client engagement activities, and business development opportunities through CRM systems.
• Support the onboarding and ongoing development of new distribution channels and strategic client relationships.

3.Product Positioning & Investor Education

• Deliver compelling product presentations, market updates, and investor education initiatives to clients and distribution partners.
• Educate investors on ETF investment strategies, index methodologies, portfolio applications, and trading mechanics.
• Contribute to product positioning, value proposition development, and competitive differentiation to enhance investor awareness and adoption

Marketing & Client Engagement

• Represent the firm at industry conferences, roadshows, client events, webinars, and other promotional activities to increase ETF visibility and investor engagement.
• Work closely with Marketing to develop campaigns, thought leadership content, and investor education programs.
• Ensure all client communications and marketing materials adhere to applicable regulatory and compliance standards.

Cross-Functional Collaboration

• Collaborate with internal stakeholders across Product Development, Investments, Compliance, Risk Management, Operations, and Marketing to ensure the successful execution of ETF initiatives.
• Contribute to the firm's broader ETF growth strategy, including AUM expansion, liquidity enhancement, distribution channel development, and overall business growth objectives.
• Support strategic projects and initiatives aimed at strengthening the firm's ETF platform and competitive positioning in the market.

A leading Asian Asset Management company in Hong KongStrategically growing their business

• Bachelor's degree in Finance, Economics, Business Administration, or a related discipline.
• Minimum 6-10 years of relevant experience in ETF sales, business development, institutional sales, or asset management distribution.
• Strong knowledge of ETFs and passive investment products, including index methodologies, trading mechanics, liquidity management, market structure, and portfolio construction.
• Demonstrated success in building distribution networks and driving asset gathering across institutional, intermediary, and wealth management channels.
• Proven track record in client relationship management, business development, and achieving sales targets within the financial services industry.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage effectively with senior stakeholders and investment professionals.
• Strong commercial mindset with the ability to identify market opportunities and develop strategic initiatives to drive business growth.
• Self-driven, entrepreneurial, and capable of working independently while managing multiple priorities in a fast-paced environment.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint; familiarity with Bloomberg and other market data platforms is an advantage.
• Relevant regulatory qualifications and licenses (such as Hong Kong SFC Type 1, 4 and/or 9) are preferred.
• Fluent in English and Chinese, including Cantonese and Mandarin, with strong written and verbal communication skills.

A well-established Hong Kong-based asset management platform with a strong presence across ETFs, mutual funds, and institutional investment solutions. The firm serves a diversified client base including institutional investors, wealth management platforms, private banks, and distribution partners across Asia. Due to continued business growth, the company is seeking an experienced ETF Sales professional to strengthen its distribution capabilities and expand market coverage.

• Competitive compensation and performance-based incentives.
• Strategic role within a growing ETF business and expanding asset management platform.
• Opportunity to work closely with senior leadership and influence business development initiatives.
• Strong career advancement prospects and regional market exposure.
• Dynamic, collaborative, and entrepreneurial working environment.
• Comprehensive employee benefits and professional development support.