ETF Marketing Manager

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Strategic role with visibility

Direct reporting to CEO

Build ETF marketing function

Asia-focused growth

Regional exposure

Job summary

Michael Page International (Hong Kong) Limited is seeking a senior ETF marketing lead to partner directly with the CEO, driving ETF growth, brand visibility, and investor engagement across Asia. You will own end-to-end campaigns, craft compelling investment content, and shape the ETF marketing strategy for a fast-growing platform.

The role requires strong content creation, digital marketing expertise, and fluency in English and Chinese, with ability to present to institutional and retail

Qualifications

• Experience marketing ETFs or asset-management products.
• Strong content creation capabilities including video production and editing.
• Experience building influencer-style content strategies within financial services.
• Ability to present content in videos, webinars, podcasts, or investor-facing formats.
• English and Chinese language skills (Cantonese/Mandarin).

Responsibilities

• Partner directly with the CEO to develop and execute innovative marketing strategies for ETF growth and brand positioning.
• Lead end-to-end marketing campaigns for ETFs with a focus on digital and social channels.
• Create compelling investment content across videos, webinars, articles, and infographics.
• Drive digital presence via YouTube, LinkedIn, Facebook with analytics-driven optimization.
• Contribute to thought leadership and market education for institutional and retail investors.
• Support ETF roadshows, webinars, seminars, and media activities across HK and Asia.
• Monitor campaign ROI and ETF asset growth; provide insights to senior management.
• Collaborate with agencies, influencers, and distribution platforms to expand reach.
• Stay updated on ETF developments, regulations and market trends in HK/Asia.

Skills

ETF marketing

Digital marketing

Content creation

Video editing

Social media

Influencer marketing

Public speaking / presenting

English proficiency

Cantonese/Mandarin knowledge

Tools

Video editing tools

Digital marketing platforms

Content management systems (CMS)

Marketing analytics tools

Job description

About Our Client

• A reputable Asian Asset Manager in Hong Kong
• A strong and growing ETF platform across the region.

Our client is a leading Asian asset manager with a strong and growing ETF platform across the region. As part of its continued expansion, the firm is creating a new, high‑impact marketing position that will work directly with the CEO to drive ETF business growth, enhance brand visibility, and strengthen investor engagement.

Job Description

• Partner directly with the CEO to develop and execute innovative marketing strategies that support ETF business growth, product launches, and brand positioning.
• Lead end‑to‑end marketing campaigns for existing and newly launched ETFs, with a strong focus on digital and social channels.
• Create compelling investment‑related content across multiple formats, including videos, short clips, webinars, articles, market commentaries, infographics, and social media posts.
• Drive the firm's digital presence through channels such as YouTube, LinkedIn, Facebook, and emerging platforms, leveraging analytics to maximize engagement and investor reach.
• Actively contribute to the development of thought leadership initiatives and market education programs targeting both institutional and retail investors.
• Support ETF roadshows, webinars, seminars, media activities, and client events across Hong Kong and the broader Asia region.
• Monitor campaign effectiveness, marketing ROI, digital engagement metrics, and ETF asset growth, providing actionable insights to senior management.
• Collaborate with external agencies, media partners, influencers, content creators, and distribution platforms to expand brand awareness and market reach.
• Stay abreast of ETF industry developments, competitor activities, investor trends, and regulatory requirements within Hong Kong and regional markets.

The Successful Applicant

• 4‑8 years of experience in ETF marketing, asset management marketing, capital markets marketing, or related financial services sectors.
• Demonstrated experience marketing ETFs and a solid understanding of ETF products, investment concepts, financial markets, and the Hong Kong regulatory landscape.
• Strong content creation capabilities, including video production, video editing, script writing, and short‑form content development for digital and social media platforms.
• Experience building personal‑brand, influencer‑style, or KOL‑led content strategies within financial services is highly preferred.
• Comfortable appearing in videos, webinars, interviews, podcasts, or investor‑facing content as a presenter or content creator.
• Proven ability to translate complex investment concepts into engaging, investor‑friendly content for diverse audiences.
• Proficiency with video editing and content creation tools, digital marketing platforms, website content management systems, and marketing analytics tools.
• Strong understanding of social media growth strategies, audience engagement, content distribution, and performance optimization.
• Entrepreneurial mindset with the ability to build new initiatives from the ground up in a fast‑growing environment.
• Excellent communication and presentation skills in English and Chinese (Cantonese and/or Mandarin).

What's on Offer

• Newly created strategic role with significant visibility and influence.
• Direct reporting line to the CEO with exposure to key business decisions.
• Opportunity to shape and build the ETF marketing function from the ground up.
• Join one of Asia's leading asset management platforms with ambitious growth plans in the ETF space.
• Dynamic, entrepreneurial, and growth‑oriented culture with regional exposure.