Social Media Manager, HK/MO

惠康; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Annual Fixed Bonus

Staff Purchase Discount

Birthday Coupon

Referral Bonus

Excellent Career Path

17 days Public Holiday

Paid Leave

Job summary

IKEA Hong Kong & Macau is seeking a senior social media lead to drive strategy, content, and campaigns across digital channels. You will manage a team and external partners to deliver engaging, brand-aligned communications that resonate with customers in Hong Kong and Macau.

The role requires extensive experience in social media, strong leadership, and fluency in Chinese and English. A customer-centric mindset and an ability to collaborate with marketing and PR teams are essential.

Qualifications

• Minimum 7 years of relevant experience in social media, digital communications, or related field.
• Demonstrated experience in managing social media campaigns and agency partners.
• Strong project management and stakeholder coordination skills.
• People management experience including coaching and developing team members.
• Experience in budget management, forecasting, ROI analysis.
• Knowledge of marketing, branding and digital advertising.
• Up-to-date knowledge of social media landscape and trends.
• Strong communication skills in Chinese and English.

Responsibilities

• Drive strategy for listening and responding to consumer conversations about life at home and IKEA brand online.
• Lead social media team in campaign planning and cross-channel integration.
• Plan and develop online content including posts, videos, live streams, to engage customers and strengthen brand.

Skills

Social media mgmt

Campaign management

Team leadership

Budget management

Agency partnerships

Brand communications

Data analytics

Chinese & English

Tools

Social listening tools

Job description

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.

WHY WE WILL LOVE YOU

• You have a minimum of 7 years of relevant experience in social media, digital communications, or a related field, with proven success in managing social media and digital communication activities
• You have demonstrated experience in managing social media campaigns, agency partners, project briefings, processes, and campaign outcomes
• You have strong project and process management experience, with the ability to effectively manage multiple priorities, stakeholders, and timelines
• You have people management experience, including leading, coaching, and developing team members, along with managing external agency partners
• You have experience in budget management, including forecasting, goal setting, performance tracking, and return on investment (ROI) analysis
• You have experience working in or with an advertising, social media, or digital communication agency, which would be an advantage
• You have broad knowledge of marketing, branding, communications, and digital advertising, with the ability to evaluate creative concepts and exercise sound judgement
• You have up-to-date knowledge of the social media landscape, platform usage, emerging trends, and performance measurement
• You have a strong understanding of how social media and digital communication can support brand building, customer engagement, and commercial objectives
• You have strong analytical skills, with the ability to interpret campaign performance and use data-driven insights to improve social media effectiveness
• You have strong verbal and written communication skills, with an excellent command of Chinese and a good command of English
• You have strong stakeholder management and collaboration skills, with the ability to work effectively with internal teams and external agency partners
• You have experience working in a customer-centric business environment. Retail and/or home furnishing experience is an advantage
• You have experience working in or with an advertising, social media, or digital communication agency, which would be an advantage

WHAT YOU WILL BE DOING DAY TO DAY

• Drive the strategy and process for listening and responding to consumer conversations related to life at home and the IKEA brand across the digital communication environment
• Lead social media team within the campaign planning process, ensuring that the channel is represented within the overall Marketing Communication mix and supports media-efficient brand and visitation campaigns throughout the year
• Plan, optimize and develop the online content including posts, videos, live streams, and engagement activities that meets the needs of our customers, and improve the brand position, customer relationship and stimulate home furnishing interest
• Strategically plan, position and manage creative communications across various social media platforms, ensuring alignment with IKEA Values and commercial priorities while contributing to business growth
• Manage the Social Media team and agency partners to optimise the use of digital media platforms and ensure effective and efficient social media execution for IKEA
• Continuously identify opportunities and create synergies within the IKEA Hong Kong & Macau market to enhance social media campaign effectiveness from a data-driven perspective
• Support crisis management from a social media perspective, coordinating with the Customer Relations, PR and web teams to ensure an appropriate and timely response
• Partner with members of the Marketing team to use digital media as an effective communication channel to promote IKEA home furnishing competence to the widest possible consumer market
• Secure stakeholder engagement to influence and develop good content and professional dialogue with key internal and external stakeholders
• Lead the competence development and engagement of digital media within the organization through increasing the knowledge and understanding on the role of digital media and providing regular updates to the business

TOGETHER AS A TEAM

To establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching the IKEA business objectives. This shall occur by stimulating home furnishing interest in each local market, securing a strong brand and competitive position in each local market, and driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages.

STAFF BENEFITS

Annual Fixed Bonus, 17 days Public Holiday, Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave), Employee Medical Coverage, Non-Contributory Retirement Plan, Staff Purchase Discount, Birthday Coupon, Referral Bonus, Excellent Career Path

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.