E-Commerce Financial Analyst

WPIC Marketing + Technologies; Hong Kong; Hybrid; HKD 420,000 - 504,000; Full time

Benefits offered by this job

Autonomous work environment

Hybrid work arrangements

Career advancement opportunities

Job summary

WPIC Marketing + Technologies is seeking an experienced finance professional to own and optimize e-commerce accounting across multiple entities and currencies in a fast-growing APAC environment.

You will reconcile sales, COGS, platform settlements, and payments, while driving automation and enhanced reporting tools. Strong Mandarin and English, plus ERP experience, are essential for cross-border collaboration.

Qualifications

• Minimum 5 years in accounting, financial reporting, or commercial finance with complex reconciliations.
• A degree in Accounting, Finance, Business Administration, or related field.
• Strong knowledge of GAAP/IFRS, revenue recognition, G/L accounting, and financial reporting.
• Experience managing high-volume transactions and month-end closings.
• Proven analytical and problem-solving skills; able to investigate discrepancies independently.
• Advanced Excel skills (formulas, pivot, lookups) and data analysis.
• Experience with ERP systems and system integrations.
• Proactive, process-oriented mindset; capable of improving workflows and internal controls.
• Excellent organization and communication, with cross-functional collaboration.
• Proficiency in English and Mandarin.

Responsibilities

• Own the numbers behind global e-commerce performance across multiple entities and currencies.
• Reconcile e-commerce sales, COGS, platform fees, refunds, and other commercial transactions.
• Reconcile eWallets, payment gateways, and platform settlements; investigate discrepancies.
• Prepare detailed reconciliations and schedules for month-end and year-end close.
• Analyze reports on e-commerce sales, COGS, gross margins, and KPIs.
• Identify variances and opportunities to improve financial performance.
• Collaborate with Finance leadership to enhance reporting tools and dashboards.
• Drive automation and process improvements in e-commerce accounting workflows.
• Coordinate with Operations, Account Management, and IT on transaction issues.
• Support audits with reconciliations and documentation.
• Maintain consistency of accounting across international operations.

Skills

Accounting & reconciliation

Advanced Excel

ERP systems

Financial reporting

Analytical problem solving

English

Mandarin

Education

Bachelor’s degree in Accounting/Finance

Professional designation in progress

Tools

Sage Intacct

ERP integrations

Excel & analytics tools

Job description

You’re an experienced and analytical finance professional who enjoys digging into complex financial data, uncovering discrepancies, and understanding the numbers behind business performance. You have a strong foundation in accounting and financial reconciliations, with a keen interest in how e-commerce platforms, payment systems, and commercial transactions work together. You’re comfortable taking ownership of complex accounting processes, collaborating across teams, and translating financial information into meaningful insights. You naturally look for ways to improve accuracy, streamline workflows, and build smarter, more efficient financial processes.

Highlights of What You’ll Do

Reporting to the Asia Controller, you will own the numbers behind global e-commerce performance. A typical day will involve:

• Manage and reconcile e-commerce sales, cost of goods sold (COGS), platform fees, refunds, adjustments, and other commercial transactions across multiple entities and currencies.
• Reconcile eWallets, payment gateways, platform settlements, and client-related financial transactions, investigating discrepancies and ensuring accurate accounting treatment.
• Prepare detailed reconciliations and supporting schedules for month-end and year-end closing activities, ensuring consistency and accuracy across international operations.
• Prepare and analyze financial reports relating to e-commerce sales, COGS, gross margins, and other key commercial performance indicators.
• Investigate variances between recorded transactions, platform settlements, and financial results, identifying trends, discrepancies, and opportunities to improve financial performance.
• Collaborate with Finance leadership to enhance reporting tools, dashboards, and financial insights that support commercial decision‑making.

Systems, Automation & Process Improvement

• Take ownership of e-commerce accounting workflows, identifying opportunities to improve efficiency, accuracy, and scalability through automation and process improvements.
• Collaborate with Finance and IT teams to strengthen integrations between e-commerce platforms, payment systems, and Sage Intacct.
• Support the development and implementation of automated reconciliation tools, standardized accounting procedures, and improved financial reporting solutions.

Client & Cross‑Functional Coordination

• Serve as a Finance point of contact for client-related accounting matters, including reconciliations, client payables, and financial discrepancies.
• Work closely with Operations, Account Management, and IT to investigate transaction issues and resolve operational accounting challenges.
• Collaborate with regional Finance teams and internal stakeholders to maintain consistent accounting practices and support accurate financial reporting across international operations.

Financial Controls, Compliance & Audit Support

• Ensure e-commerce accounting activities comply with applicable accounting standards, company policies, and established internal financial controls.
• Identify financial risks, accounting inconsistencies, and control deficiencies, recommending improvements to strengthen financial accuracy and compliance.
• Support month‑end and year‑end closing activities and financial audits by maintaining accurate reconciliations, transaction records, and supporting documentation.

What You’ll Bring Along

Must‑Haves:

• Minimum 5 years of progressive experience in accounting, financial reporting, or commercial finance, including significant experience with complex financial reconciliations.
• A degree in Accounting, Finance, Business Administration, or a related field.
• Strong technical knowledge of accounting principles, general ledger accounting, revenue recognition, cost of goods sold, and financial reporting.
• Demonstrated experience managing high‑volume financial transactions, complex reconciliations, and month‑end closing activities.
• Strong analytical and problem‑solving skills, with the ability to investigate discrepancies, interpret complex financial data, and resolve accounting issues independently.
• Advanced Microsoft Excel skills, including complex formulas, pivot tables, lookups, and financial data analysis.
• Experience working with ERP systems, financial accounting software, and accounting system integrations.
• A proactive, process‑oriented mindset, with demonstrated experience improving accounting workflows, strengthening internal controls, and increasing operational efficiency.
• Excellent organizational and communication skills, with the ability to manage competing deadlines and collaborate effectively with financial and non‑financial stakeholders.
• Professional proficiency in both English and Mandarin.

Nice‑to‑Haves:

• Experience with e-commerce accounting, marketplace settlements, payment gateways, or digital transaction processing.
• Familiarity with Sage Intacct or similar ERP platforms.
• Experience working across multiple legal entities, currencies, or international markets.
• A professional accounting designation (CPA, ACCA, or equivalent), or progress toward certification.
• Experience with financial automation tools, data visualization platforms, or AI‑enabled accounting solutions.
• Proficiency in Cantonese, Japanese, and/or Korean.

What We’ll Give You

• HK$420,000 to HK$504,000 per year, commensurate with experience
• Autonomous and flexible work environment
• High potential for advancement in a fast‑growing company

We are always looking for top talent. If your skills and professional experiences vary slightly from those listed in this job posting, the scope of work and salary may be amended to reflect your personal qualifications.

Where You’ll Work

This is an on‑site position at our office in Causeway Bay, Hong Kong Island. Hybrid work arrangements are available.

Why Join WPIC?

WPIC Marketing + Technologies is one of the world's leading APAC market expansion firms, helping global brands grow across China, Japan, South Korea, and Southeast Asia. This year, WPIC was recognized as one of Canada's Best Managed Companies by Deloitte, reflecting our commitment to strong leadership, innovation, operational excellence, and sustained growth.

As a member of our global Finance team, you’ll join a collaborative and internationally connected group that plays an important role in supporting WPIC’s continued growth. You’ll work closely with colleagues across Finance, Operations, and IT, gaining valuable exposure to the financial complexities of international e‑commerce. You’ll be part of a team that values analytical thinking, accountability, and continuous improvement, where your expertise and ideas can help shape how we manage and strengthen our financial operations.

This is an exceptional opportunity for an experienced finance professional who enjoys combining technical accounting expertise with commercial analysis, technology, and process improvement. You’ll take ownership of complex e‑commerce financial activities, contribute meaningful insights into business performance, and help develop smarter, more scalable accounting processes. Working alongside colleagues with diverse expertise, you’ll have the opportunity to influence how our financial systems and workflows evolve, strengthen our global accounting capabilities, and make a meaningful contribution to WPIC’s next stage of growth.

Who We Are

WPIC Marketing + Technologies drives revenue for global brands in China, Japan, Korea, and SEA through data, analytics, e‑commerce solutions, warehousing and logistics, and essential support services. With more than 300 employees in offices across 11 cities, WPIC is the world’s leading APAC e‑commerce and technology consultancy. Our team provides end‑to‑end market entry and growth solutions for global brands looking to succeed in APAC. With nearly 20 years of on‑ground experience, WPIC has successfully deployed over 650 organizations in the APAC region.

WPIC values the diversity of the people we hire and serve. We strive to foster a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person’s unique talents and strengths.

Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

A human being reviews all applications and decides who moves forward. We use AI in our video interviews to summarize notes and transcripts. Trained staff review recordings before any hiring decision is made.