Digital Growth & Content Specialist: WordPress, SEO & WeChat

Ambition; Hong Kong Island; On-site; HKD 380,000 - 560,000; Full time

Job summary

Ambition is partnering with a leading law firm in Hong Kong to hire a Digital Communications & Content Specialist for its Business Development & Marketing team. The role spans WordPress management, SEO/PPC, social media, and digital campaigns to maintain a cutting-edge online presence and robust digital lead generation.

Key responsibilities include WordPress updates, working with external agencies, on-page SEO, WeChat account growth, and multimedia content production with Adobe Creative Suite.

Qualifications

• 3 to 5 years of relevant experience across website management, WordPress, SEO/PPC, and social media.
• Hands-on proficiency with WordPress, HTML, CSS, and basic PHP.
• Experience managing LinkedIn and WeChat accounts for professional services or high-profile brands.
• Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop).
• Strong data-first mindset with ability to interpret analytics and generate performance reports.
• Bilingual fluency in English and Mandarin, with working proficiency in Cantonese.

Responsibilities

• Own day-to-day content updates, page builds, and troubleshooting for the firm's WordPress website.
• Collaborate with external web agencies and act as the internal technical point of contact for code-level queries.
• Execute on-page and technical SEO improvements alongside paid search and PPC campaigns.
• Manage social media channels, focusing heavily on building and growing the WeChat Official Account programme.
• Produce short-form multimedia content and graphics utilizing Adobe Premiere Pro, After Effects, and Photoshop.
• Support the CRM Manager with campaign builds, email marketing, and data hygiene.
• Track performance metrics across digital channels utilizing Google Analytics (GA4) and Search Console.

Job description

Ambition is partnering with a leading law firm in Hong Kong to hire a Digital Communications & Content Specialist for its Business Development & Marketing team. The role spans WordPress management, SEO/PPC, social media, and digital campaigns to maintain a cutting-edge online presence and robust digital lead generation.

Key responsibilities include WordPress updates, working with external agencies, on-page SEO, WeChat account growth, and multimedia content production with Adobe Creative Suite.