Digital Experience & Commercialisation Specialist

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

AXA Hong Kong and Macau is seeking a Digital Officer to join the Digital Experience & Commercialisation Team. You will review, refine and deliver clear, bilingual content for Emma by AXA and other digital channels, translating complex product updates into engaging customer communications.

Reporting to a Senior Manager, you will act as a content gatekeeper, shape customer-facing change communications and support digital promotions that advance acquisition, engagement, lead generation and

Qualifications

• Bachelor's degree with 1-3 years of experience in digital engagement, marketing or product communications; experience in insurance, financial services, digital banking, technology or an agency environment is preferred.
• Excellent written and spoken English and Cantonese; Mandarin is an advantage.
• Strong copywriting, editing and content-development skills, with experience creating engaging digital and video content.
• Experience supporting mobile apps, customer campaigns and content management; familiarity with CMS or CRM tools is an advantage.
• Curious and willing to test, learn and apply AI tools and smart technologies to improve workflows and business outcomes; digital analytics and reporting skills are a plus.
• Detail-oriented and organised, with the ability to prioritise varied work, meet deadlines and deliver projects reliably.
• Proactive, resilient and goal-oriented, with sound business judgement and a collaborative, can-do approach.
• Strong coordination, relationship-building and problem-solving skills, with confidence working across internal teams and external vendors.

Responsibilities

• Create and manage clear, bilingual (English and Traditional Chinese), mobile-first content for Emma by AXA and related digital channels, including web pages, eDM, SMS, push notifications, FAQs and user guides.
• Act as content gatekeeper for campaigns and promotional requests, refining submissions to protect accuracy, usability, brand voice and regulatory compliance.
• Deliver customer-facing communications for feature launches, journey enhancements and service updates to support awareness and adoption.
• Produce video and multimedia content, including concepts, scripts, storyboards, voiceovers and subtitles, using AI tools where appropriate to improve efficiency and quality.
• Collaborate with business, product, marketing, data, compliance and delivery teams, maintaining clear timelines, milestones and stakeholder updates.
• Provide end-to-end support for digital campaigns requiring engaging content, including clarifying objectives and priorities and analysing the needs of different audience segments.
• Monitor content and campaign performance, identify improvements and support initiatives that strengthen engagement and commercial outcomes.

Skills

Copywriting

Editing

Content development

Bilingual English & Cantonese

AI tools curiosity

Digital analytics

Project coordination

Education

Bachelor's degree

Tools

CMS

CRM

Job description

AXA Hong Kong and Macau is seeking a Digital Officer to join the Digital Experience & Commercialisation Team. You will review, refine and deliver clear, bilingual content for Emma by AXA and other digital channels, translating complex product updates into engaging customer communications.

Reporting to a Senior Manager, you will act as a content gatekeeper, shape customer-facing change communications and support digital promotions that advance acquisition, engagement, lead generation and