Design & Content Manager – Asia & Middle East

St. James's Place – Asia & Middle East; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

The Brand, Creative & Content Manager is responsible for developing and delivering creative marketing campaigns, content and brand experiences across Asia and the Middle East. The role creates engaging digital, video, social media and campaign content that strengthens brand awareness, supports business growth and enhances the experience of clients, prospects and advisers.

The role acts as a creative champion for the region, bringing ideas to life through strong design, storytelling and

Qualifications

• Degree in Marketing, Communications, Design or related discipline.
• Significant experience in brand, design, content and marketing delivery.
• Strong understanding of financial promotions regulations and governance requirements.
• Experience working collaboratively across marketing, compliance, investment and business stakeholder groups.
• Proven ability to manage multiple marketing projects and stakeholder relationships simultaneously.
• Experience with marketing automation platforms and CRM systems, preferably Salesforce Marketing Cloud.
• Excellent written communication, content development and editorial skills.
• Strong commercial awareness and strategic thinking capability.

Responsibilities

• Develop creative concepts for campaigns, events, proposition launches and adviser marketing initiatives.
• Produce and manage marketing collateral, presentations, brochures and campaign assets.
• Ensure consistent application of brand guidelines and visual identity.
• Provide creative and branding support to advisers, Partner Practices and business stakeholders.
• Adapt global content and creative assets for regional audiences.
• Develop content plans that support brand awareness, engagement and acquisition objectives.
• Create compelling content across digital, social, email, events and client communications.
• Translate complex financial topics into clear, engaging content.
• Support thought leadership programmes for advisers and senior leaders.
• Measure content performance and optimise future activity.
• Lead the planning and production of regional video content.
• Create briefs, scripts, storyboards and interview content.
• Coordinate filming, editing and post-production activities.
• Develop short-form and social-first video content.
• Ensure high production quality and consistency across multimedia assets.
• Manage regional social media planning and content delivery.
• Create engaging content formats across key platforms.
• Support executive profiling and adviser visibility initiatives.
• Capture and repurpose content from conferences, events and business activities.
• Monitor performance and recommend improvements.
• Build strong relationships with UK and regional stakeholders.
• Collaborate with advisers, investment teams and subject matter experts to identify content opportunities.
• Work with compliance teams to support content approvals.
• Coordinate specialist agencies and suppliers on individual projects.
• Support content distribution through Salesforce Marketing Cloud and related platforms.
• Maintain content libraries and digital assets.
• Explore new technologies, AI tools and creative formats to improve marketing effectiveness.

Skills

Brand strategy

Content planning

Video production

Storytelling

Social media management

Stakeholder collaboration

Regulatory knowledge

Education

Degree in Marketing, Communications, Design

Tools

Salesforce Marketing Cloud

Content management systems

Job description

The Brand, Creative & Content Manager is responsible for developing and delivering creative marketing campaigns, content and brand experiences across Asia and the Middle East. The role creates engaging digital, video, social media and campaign content that strengthens brand awareness, supports business growth and enhances the experience of clients, prospects and advisers.

The role acts as a creative champion for the region, bringing ideas to life through strong design, storytelling and multimedia content. Working closely with regional and UK stakeholders, the role ensures marketing communications are visually compelling, audience-focused and consistently reflect the St. James's Place brand.

Key Responsibilities of the Job:

Brand & Creative

• Develop creative concepts for campaigns, events, proposition launches and adviser marketing initiatives.
• Produce and manage marketing collateral, presentations, brochures and campaign assets.
• Ensure consistent application of brand guidelines and visual identity.
• Provide creative and branding support to advisers, Partner Practices and business stakeholders.
• Adapt global content and creative assets for regional audiences.

Content & Storytelling

• Develop content plans that support brand awareness, engagement and acquisition objectives.
• Create compelling content across digital, social, email, events and client communications.
• Translate complex financial topics into clear, engaging content.
• Support thought leadership programmes for advisers and senior leaders.
• Measure content performance and optimise future activity.

Video & Multimedia

• Lead the planning and production of regional video content.
• Create briefs, scripts, storyboards and interview content.
• Coordinate filming, editing and post-production activities.
• Develop short-form and social-first video content.
• Ensure high production quality and consistency across multimedia assets.

Social Media & Digital Content

• Manage regional social media planning and content delivery.
• Create engaging content formats across key platforms.
• Support executive profiling and adviser visibility initiatives.
• Capture and repurpose content from conferences, events and business activities.
• Monitor performance and recommend improvements.

Stakeholder Collaboration

• Build strong relationships with UK and regional stakeholders.
• Collaborate with advisers, investment teams and subject matter experts to identify content opportunities.
• Work with compliance teams to support content approvals.
• Coordinate specialist agencies and suppliers on individual projects.

Marketing Technology & Innovation

• Support content distribution through Salesforce Marketing Cloud and related platforms.
• Maintain content libraries and digital assets.
• Explore new technologies, AI tools and creative formats to improve marketing effectiveness.

Requirements of the Job:

Culture and Values:

• Have a clear understanding of SJP culture and values, and champion these in your role.

Job Functional Knowledge:

• Degree in Marketing, Communications, Design or related discipline.
• Significant experience in brand, design, content and marketing delivery.
• Strong understanding of financial promotions regulations and governance requirements.
• Experience working collaboratively across marketing, compliance, investment and business stakeholder groups.
• Proven ability to manage multiple marketing projects and stakeholder relationships simultaneously.
• Experience with marketing automation platforms and CRM systems, preferably Salesforce Marketing Cloud.
• Excellent written communication, content development and editorial skills.
• Strong commercial awareness and strategic thinking capability.

Nature and Scope of Impact:

• Acts as a regional specialist for brand, creative content and multimedia communications.
• Influences how the St. James's Place brand is experienced across Asia and the Middle East.
• Creates campaigns and content that support awareness, engagement and business growth.
• Provides expert guidance on creative development, storytelling and brand application.
• Works independently across multiple markets and stakeholder groups.
• Decisions made within the role can directly impact brand perception, client experience and Marketing performance.

Interpersonal Skills:

• Strong collaborator with excellent relationship-building and influencing skills.
• Excellent stakeholder management and communication abilities.
• Strong attention to detail and commitment to quality.
• Highly organised and capable of managing multiple priorities in a fast-paced environment.
• Proactive, solutions-oriented and able to work independently.