CS Sales Conduct Assurance, Agency Distribution, Principal

Leadingnation; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

AIA Hong Kong is seeking an experienced professional for the Corporate Solutions governance team to oversee MPF sales conduct compliance and regulatory alignment. You will drive controls across sales initiatives and collaborate with Legal, Compliance, Call Centre and Agency to sustain responsible, customer-centric outcomes.

Responsibilities include staff training, regulatory reporting, and cross‑department collaboration to embed a customer‑first mindset while maintaining high standards of

Qualifications

• University graduate, preferably in business-related subject.
• At least 10 years of relevant experience in insurance or banking governance/sales conduct.
• Proficiency in both English and Chinese; strong analytical and communication skills.
• Experience in corporate business / group insurance / pension is a plus.

Responsibilities

• Oversee MPF-related activities to ensure compliance with IA/MPF guidelines.
• Lead development of controls and governance for sales activities and initiatives.
• Prepare internal/external reports to senior management and regulators as needed.
• Organise regular meetings with sales, operations and second-line departments to resolve issues and improve understanding.
• Provide training and raise staff awareness on MPF sales conduct requirements.

Skills

Regulatory compliance

Sales governance

Stakeholder management

Training & awareness

Analytical thinking

Communication skills

Team leadership

Education

University degree

Tools

MS Office

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Collaborate and coordinate with teams within Corporate Solutions and other departments (e.g. Legal & Compliance, Call Centre, Agency) to oversee, manage, and ensure compliance with all applicable laws, rules, and relevant IA and MPFA regulations.

Formulate and review internal staff, agents and sales procedures to execute effective sales controls and governance to maintain business sustainability.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Responsibilities:

Daily control and governance on sales activities and initiatives

• Assist MPF Responsible Officer (“RO”) to manage and supervise regulated activities, to be in full compliance with the internal and regulatory guidelines
• Manage and supervise MPF licensed staff of AIAHK subject to the latest regulatory requirements, including licensing/ CPD requirements/ regular review on the licensed staff’s fit and proper requirements
• Lead the development of effective controls and governance overall sales activities and initiatives by Corporate Solutions, to be in compliance with relevant IA / MPF guidelines / ordinance and avoid inducing aggressive selling / undesirable sales behaviours
• Manage business planning, risk management and financial control of the sales team, including regulatory reporting/ monthly control report, product & insurer due diligence review complaint handling and incident reporting
• Manage and Supervise MPF-related referral program initiated by CS, (either as referrer themselves referring business to the company, or as Subsidiary Intermediates with business referred to them by a third-party referrer)
• Conduct periodic sales conduct assurance checks
• Prepare internal / external reports to senior management, Legal & Compliance, regulators if needed

Guideline setting and staff awareness

• Develop and arrange regular training and timely communication to In-scope Staff for any update on MPF sales conduct requirements
• Manage the team operations with proper procedures to ensure full compliance with regulatory requirements
• Work with internal governance team on different governance and control activities including annual review, audit and guideline setting
• Organize and lead the regular meeting with sales, operations and other second line departments for resolving issues, improving understanding
• Stay informed the latest compliance and sales conduct regulatory requirements and industry trends
• Implement control procedures on any risk areas identified and provide expertise and technical advice to team members

Ad hoc projects

• Engage and communicate with cross-functional business teams to understand existing business processes and facilitate idea generation for sales process improvement opportunities
• Build and cultivate a compliant mindset across different business teams
• Lead ad hoc sales conduct project or review if necessary

Requirements:

• University graduate, preferably major in business related subject or equivalent
• At least 10 years of relevant experience, preferably with insurance or banking governance / sales conduct experience
• Experience in corporate business / group insurance / pension will be a plus
• Strong Analytical ability, problem solving and communication skills
• Good team player and able to work independently
• Proficient in both spoken & written English & Chinese
• Proficiency in PC skills
• Experience in setting strategic priorities is preferred
• Ability to understand business issues, and collaborated closely optimally with various departments;
• Exceptional organization and motivational skills, including attention to detail
• Great teammate and willing to go extra mile to enable team success
• IIQE (paper 1,2,3 & 4) licenses are preferred

Others:

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.