CS Agency Communication, Engagement & Event, Principal

AIA International Limited; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

AIA is seeking a seasoned Sales Promotion/Agency Promotion specialist in Hong Kong to translate strategy into execution, enhance sales productivity through analysis and campaigns, and manage end-to-end agency events. This role emphasizes a customer-first mindset and collaboration across teams to deliver reliable, thoughtful outcomes for customers and communities.

Responsibilities include driving agency-related promotions, designing end-to-end journeys, and delivering impactful communications and

Qualifications

• University / college graduate with relevant working experience; 5–8 years preferred in Sales Promotion/Agency Promotion.
• Strong analytical skills with MS Excel or similar tools.
• Excellent presentation, communication and problem-solving abilities; fluent in English and Chinese.

Responsibilities

• Drive and implement the sales promotion and agency-related programs and events.
• Develop and execute online & offline enablement initiatives and campaigns to boost lead generation and sales.
• Coordinate agency campaigns, events, clubs and awards; prepare management materials and communications.
• Build strong relationships with agency and sales channels and collaborate with internal stakeholders on compliance and new initiatives.

Skills

Analytical skills

Communication

Problem-solving

English

Chinese

Education

University degree

Tools

MS Excel

PowerPoint

MS Word

Job description

Create connections that move people and business forward. At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities. Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

• Formulate sales strategy to meet ambitious targets
• Focus on translating strategy into execution and enhance sales productivity through sales analysis, performance measurement and customer engagement
• Develop and execute online & offline enablement initiatives, programs/sales campaign
• Own end-to-end agency event management
• Support ad hoc assignments and projects
• This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Responsibilities

Responsibilities: Drive and implement the agents/intermediaries related promotion launch plan of new products/services/features, agency campaigns, district contests, agency related event management, agency communications, management of agency Clubs and Awards Drive and implement agency online & offline initiatives, including effective promotion, end-to-end journey design, system setting & interface and communication plans to enhance awareness, engagement, response rates, lead generation, and sales conversion, ultimately improving sales channel productivity. Prepare sales analysis reports to support business reviews of agency-related programs and communications, with the goal of strengthening sales performance and user experience. Build and maintain strong relationships with agency and sales channels to motivate and support them in achieving their targets. Coordinate with internal stakeholders on review, compliance, and clearance procedures. Develop and refine related materials, including management presentations, briefing documents, and newsletters, for both internal and external use. Work closely with internal stakeholders to ensure system enhancements and communication efforts align with business objectives and to support new initiatives or program launches. Provide support to Section head on management meeting presentation and relevant materials, ad hoc assignments and projects.

Requirements

University / college graduate with 5 - 8 years’ relevant working experiences Sales Promotion/ Agency Promotion related experience is preferred. Analytical skills with good MS Excel knowledge Excellent professional presentation, communication and problem-solving skills Good command of written and spoken English and Chinese Enjoy working with people of diverse backgrounds Familiar with computer skills including MS Word, Excel, PowerPoint and Chinese typing Obtain relevant licenses and fulfil the licensing requirements if job involves in any regulated activities Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements Candidate with less experience will be consideration as Consultant Others: You are required to obtain the relevant license(s) if your job involves regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

"Better" starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like. View our AIA LinkedIn page Bring your difference to AIA