CS Agency Communication, Engagement & Event, Principal

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a results-driven professional to spearhead agency promotions, campaigns and events. You will translate strategy into executable plans that boost engagements, leads and sales across online and offline channels.

The role requires 5–8 years of relevant experience, strong analytical and presentation skills, and fluency in English and Chinese. AIA offers a dynamic environment in Hong Kong with growth opportunities.

Qualifications

• University / college graduate with 5–8 years’ relevant experience.
• Sales Promotion/Agency Promotion experience is preferred.
• Proficient in MS Excel; analytical skills required.
• Excellent presentation, communication and problem-solving abilities.
• Strong English and Chinese written and spoken skills.

Responsibilities

• Drive agency promotions, campaigns and events to meet targets.
• Plan online/offline initiatives to raise awareness and leads.
• Prepare sales analysis reports for reviews and improve performance.
• Build strong relationships with agency channels and motivate teams.
• Coordinate reviews, compliance and clearance with internal stakeholders.
• Develop materials for internal/external use (presentations, newsletters).
• Collaborate with stakeholders to align systems with business goals.
• Support section head with meetings and ad hoc projects.

Skills

Analytical skills

Presentation skills

Communication skills

Problem-solving

MS Excel knowledge

Education

University / college graduate

Tools

MS Excel

MS Word

PowerPoint

Chinese typing

Job description

Create connections that move people and business forward. At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities. Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About The Role

• Formulate sales strategy to meet ambitious targets
• Focus on translating strategy into execution and enhance sales productivity through sales analysis, performance measurement and customer engagement
• Develop and execute online & offline enablement initiatives, programs/sales campaign
• Own end-to-end agency event management
• Support ad hoc assignments and projects
• This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Responsibilities

• Drive and implement the agents/intermediaries related promotion launch plan of new products/services/features, agency campaigns, district contests, agency related event management, agency communications, management of agency Clubs and Awards
• Drive and implement agency online & offline initiatives, including effective promotion, end-to-end journey design, system setting & interface and communication plans to enhance awareness, engagement, response rates, lead generation, and sales conversion, ultimately improving sales channel productivity.
• Prepare sales analysis reports to support business reviews of agency-related programs and communications, with the goal of strengthening sales performance and user experience.
• Build and maintain strong relationships with agency and sales channels to motivate and support them in achieving their targets.
• Coordinate with internal stakeholders on review, compliance, and clearance procedures.
• Develop and refine related materials, including management presentations, briefing documents, and newsletters, for both internal and external use.
• Work closely with internal stakeholders to ensure system enhancements and communication efforts align with business objectives and to support new initiatives or program launches.
• Provide support to Section head on management meeting presentation and relevant materials, ad hoc assignments and projects.

Requirements

• University / college graduate with 5 - 8 years’ relevant working experiences
• Sales Promotion/ Agency Promotion related experience is preferred.
• Analytical skills with good MS Excel knowledge
• Excellent professional presentation, communication and problem-solving skills
• Good command of written and spoken English and Chinese
• Enjoy working with people of diverse backgrounds
• Familiar with computer skills including MS Word, Excel, PowerPoint and Chinese typing
• Obtain relevant licenses and fulfil the licensing requirements if job involves in any regulated activities
• Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements
• Candidate with less experience will be consideration as Consultant

Others

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.