Consultant

Burson; Hong Kong; Hybrid; HKD 420,000 - 660,000; Full time

Benefits offered by this job

robust benefits

Job summary

Burson, part of WPP, seeks a highly motivated PR Consultant to manage strategic media relations for a diverse client portfolio in Hong Kong. The role focuses on developing and executing impactful PR strategies with strong understanding of the local and regional media landscape.

You’ll craft press materials in English and Chinese, coordinate interviews, and support events. A degree in communications or related field, plus 4–6 years of media PR experience, are preferred.

Qualifications

• 4–6 years of media experience; PR or agency background a plus.
• Strong command of written and verbal English, Cantonese and Mandarin.
• Stays informed on current affairs in Hong Kong and Greater China.
• Team player and self-starter with good work ethics.
• Highly motivated and results-oriented with sound problem-solving skills.

Responsibilities

• Understand media dynamics in Hong Kong and the broader region and generate insightful media reports for clients, including media monitoring and analysis.
• Engage in public relations tasks, including strategic management of media relations, coordination of interviews, and execution of press conferences.
• Create and distribute press releases and other media materials in Chinese and English.
• Assist in event planning and organization, providing logistical support to ensure smooth execution.
• Develop skills in managing client relationships, understanding client industries and objectives.
• Proactively share insights to address client needs within the team.

Skills

Media relations

Public relations

English Cantonese Mandarin

Team player

Problem solving

Education

Degree in communications/PR/journalism/related

Job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

We are seeking a highly motivated and experienced Consultant to join our team. This role offers an exciting opportunity to work with a diverse portfolio of clients, developing and executing impactful PR strategies. The ideal candidate will possess a strong understanding of the media landscape in Hong Kong and the broader region, excellent communication skills, and a passion for media relations and strategies.

What You’ll Do

• Understand media dynamics in Hong Kong and the broader region, and generate insightful media reports for clients, including media monitoring and analysis
• Engage in various public relations tasks, including strategic management of media relations, coordination of one-on-one interviews, and execution of press conferences
• Create and distribute press releases and other media materials on behalf of clients in both Chinese and English
• Assist in event planning and organization, providing logistical support to ensure smooth execution
• Develop skills in managing client relationships independently, gaining an understanding of the client's industry, strategic objectives, and organizational structure
• Proactively share insights and ideas to address client needs within the team

Experience That Contributes To Success

• Degree holder in Language and Translation, Communications, Journalism, Public Relations, Business or relevant disciplines
• Minimum 4-6 years of media experience, PR or agency experience will be a plus
• Strong command of written and verbal communication in English, Cantonese and Mandarin
• Staying informed on current affairs and business news within Hong Kong and the Greater China region
• A genuine team player and self-starter with good work ethics
• Highly motivated and result-oriented with sound problem solving skills

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.