Communication Supervisor

Project Asia Creative Group; Hong Kong; Vor Ort; HKD 600.000 - 1.000.000; Vollzeit

Zusammenfassung

Project Asia Creative Group in Hong Kong is seeking an experienced senior public relations leader to manage key accounts and translate client needs into strategic briefs for fast-moving teams.

You will drive media relations across Hong Kong and Taiwan, leverage your knowledge of fashion, beauty, lifestyle, and Korean pop culture to maximize brand visibility, and lead high-impact brand events with flawless execution.

Qualifikationen

• 5–8 years of public relations experience with a well-established, extensive media network across Hong Kong; verifiable case studies with measurable outcomes are required.
• Exceptional copywriting and editorial expertise in both English and Chinese, with experience producing press releases, speeches, and official statements.
• Hands-on experience with Xiaohongshu (RED) content operations, including account management, content strategy, and influencer collaborations.
• Proven track record in team management and talent development is preferred; experience in account management and new business development is an advantage.
• Demonstrated ability to lead PR campaigns across multiple platforms and adapt messages for local, regional, and global audiences.

Aufgaben

• Manage key existing accounts to build long-term strategic partnerships.
• Oversee daily client communication and translate client needs into clear briefs for the internal marketing team.
• Continuously refine service workflows to boost efficiency and client satisfaction.
• Execute integrated media strategies across Hong Kong and Taiwan, maintaining relationships with key media and influencers.
• Leverage knowledge of fashion, beauty, lifestyle, and Korean pop culture media to maximize brand visibility.
• Support and lead high-impact brand events (press conferences, product launches, media projects) with flawless execution.
• Develop crisis response protocols to protect corporate reputation and mitigate reputational damage.
• Implement integrated PR, social media, and influencer strategies across platforms including Xiaohongshu, with data-driven optimization.
• Define and track PR and social KPIs, producing performance reports with actionable insights.
• Identify new business opportunities and partnerships to drive growth.
• Lead cross-functional collaboration to align PR initiatives with brand identity and regional strategy.

Kenntnisse

Public relations

Copywriting

Team management

Account management

New business development

Xiaohongshu (RED)

Jobbeschreibung

Key Responsibilities:

1. Account Management & Client Servicing

• Manage key existing accounts to build long-term strategic partnerships
• Oversee daily client communication and translate client needs into clear briefs for the internal marketing team
• Continuously refine service workflows to boost efficiency and client satisfaction

2. Media Relations & Brand Communications

• Execute integrated media strategies across Hong Kong and Taiwan, maintaining strong relationships with key media and influencers
• Leverage deep knowledge of fashion, beauty, lifestyle, and Korean pop culture consumer media to maximize brand visibility
• Support and lead high-impact brand events (press conferences, product launches, media projects) with flawless execution

3. Crisis Communication & Reputation Management

• Support the development of comprehensive crisis response protocols to protect corporate reputation
• Execute decisive actions swiftly to mitigate reputational damage
• Assist in crisis communication efforts to restore brand trust and stakeholder confidence

4. Digital PR, Social Media & Influencer Strategy

• Implement integrated communication strategies across traditional and digital platforms (Facebook, Instagram)
• Direct social listening, data analytics, and content optimization to strengthen brand perception
• Manage end-to-end influencer collaborations—from vetting and negotiation through execution and performance analysis
• Operate and grow brand presence on Xiaohongshu (RED), including content planning, community engagement, and KOL partnerships
• Conceptualize original, distinctive visual content that sets the brand apart

5. Strategy Formulation & New Business Development

• Develop communication strategies for retainer-based and project-based clients
• Deliver high-caliber proposals that meet industry benchmarks and exceed client expectations
• Identify and approach potential new clients to drive sustainable growth
• Maintain and continuously refine company credentials and pitch decks to facilitate business expansion

6. Team Leadership, Talent Development & Performance Management

• Recruit, onboard, train, and mentor junior PR team members
• Provide ongoing coaching, constructive feedback, and career development guidance
• Design and implement structured internal training programs to disseminate industry best practices
• Supervise team progress, allocate resources strategically, and drive KPI achievement
• Establish and refine management policies and inspire the team to optimize internal processes

7. Cross-functional & Cross-Regional Collaboration

• Partner closely with design, creative, and marketing teams to align PR initiatives with brand identity
• Serve as a strategic bridge between local execution and regional vision
• Drive operational synergy and strategic alignment between regional teams (Hong Kong & Taiwan)
• Ensure consistency, synergy, and message alignment across all communications

8. Performance Measurement, Data-driven Optimization & Revenue Growth

• Define, implement, and track PR and social KPIs (coverage, sentiment, SOV, engagement, conversions)
• Produce periodic performance reports with actionable, data-driven insights
• Execute strategic marketing plans that directly contribute to revenue generation
• Identify new business opportunities, partnerships, and untapped market segments
• Lead innovative, integrated marketing campaigns that drive brand awareness, customer acquisition, and long-term loyalty

Requirements:

Hard Skills:

• 5–8 years of public relations experience with a well-established, extensive media network across Hong Kong. Must provide verifiable case studies with measurable outcomes.
• Exceptional copywriting and editorial expertise in both English and Chinese, with demonstrable experience producing press releases, speeches, official statements, and strategic messaging documents
• Hands-on experience with Xiaohongshu (RED) content operations, including account management, content strategy, and influencer collaborations.
• Proven track record in team management and talent development is preferred
• Experience in account management and new business development is an advantage

Soft Skills:

• Acute news judgment and cultural awareness to identify, evaluate, and capitalize on trending topics and public conversations
• Superior cross-cultural communication skills to navigate and coordinate effectively with diverse stakeholders across local, regional, and global levels
• Demonstrated patience, empathy, and a genuine coaching mindset to develop and empower junior talent
• Strong strategic thinking and problem-solving capabilities, with the ability to drive projects from a holistic, big-picture perspective

Language & Others:

• Fluency in Cantonese, English, and Mandarin (both written and spoken)
• Experience in fashion, sports, or FMCG industries is highly desirable
• Proven experience in Xiaohongshu (RED) operations is a strong advantage
• Immediate availability is preferred

Work Location:

• Sheung Wan, Hong Kong

Reporting Line:

• Reports directly to Director

Salary Range:

• Negotiable based on professional experience and qualifications