CMO

Socrates Global; Hong Kong; On-site; HKD 350,000 - 540,000; Full time

Job summary

Story.fun in Hong Kong is seeking a Chief Marketing Officer to own brand, narrative, and community for our Web3 AI short video platform, starting with the Hong Kong launch and expansion across Asia.

You’ll act as primary spokesperson, lead marketing across product launch, growth, and partnerships, and build a lean team while partnering with the founder on GTM strategies. Strong storytelling and bilingual communication (Mandarin + English) are essential; Cantonese a plus.

Qualifications

• Brand and narrative strategy for our Web3 AI short video platform.
• Act as primary brand spokesperson: keynotes, panels, press, AMAs, flagship events (incl. HK launch).
• Build and lead marketing across product launch, growth, community, KOL/creator partnerships, and content.
• Partner with founder/product on GTM for Asia (HK, Greater China, SEA) and global Web3 circuits.
• Represent Story.fun with exchanges, media, creators, and ecosystem partners.
• Hire and manage a lean marketing/content/community team as we scale.
• Set KPIs for brand awareness, launch impact, community growth, and partnership pipeline.

Responsibilities

• Brand and narrative strategy ownership for Web3 AI platform.
• Act as primary brand spokesperson for events, press, and media.
• Oversee marketing across launch, growth, community, and partnerships.
• Collaborate on Asia GTM and global Web3 initiatives.
• Represent Story.fun to exchanges, media, creators, and partners.
• Build and lead lean marketing/content/community team.
• Define KPIs for awareness, launch impact, and partnerships.

Skills

Brand marketing

Growth marketing

Storytelling

Public speaking

Bilingual Chinese/English

Web3 crypto

Campaign leadership

Community partnerships

Job description

About the role

We are hiring a Chief Marketing Officer (CMO) who will also serve as the public face and brand spokesperson for our Web3 AI short video platform, starting with our Hong Kong launch and ongoing growth across Asia.

This is not a pure media-buyer seat. We want an operator-storyteller who can own brand, narrative, and community, and who is credible on stage, in press, and on social - especially with Chinese- and English-speaking Web3 audiences.

What you’ll own

• Brand and narrative strategy for our Web3 AI short video platform (AI storytelling, creator economy, on-chain story assets)


• Act as primary brand spokesperson: keynotes, panels, press, AMAs, and flagship events (incl. Hong Kong launch)


• Build and lead marketing across product launch, growth, community, KOL / creator partnerships, and content


• Partner with founder / product on GTM for Asia (HK, Greater China, SEA) and global Web3 circuits


• Represent Story.fun with exchanges, media, creators, and ecosystem partners


• Hire and manage a lean marketing / content / community team as we scale


• Set KPIs for brand awareness, launch impact, community growth, and partnership pipeline

What we’re looking for

• 8+ years in marketing / brand / growth, with 3+ years in crypto, Web3, fintech, or consumer AI


• Proven stage and media presence - comfortable as a public spokesperson, not only behind-the-scenes


• Strong storytelling and bilingual communication (Mandarin Chinese + English strongly preferred; Cantonese a plus)


• Experience launching or scaling a consumer / creator / AI product brand, or CEX / Web3 platform marketing at senior level


• Network across Asia Web3 (HK / Singapore / Token2049 / Consensus-class circuits a plus)


• Hands-on builder who can ship campaigns and still lead strategy


• Based in or willing to spend significant time in Hong Kong / Asia

Nice to have

• Prior CMO / Head of Marketing / Brand Director title at a crypto exchange, Web3 consumer app, or AI product


• Existing personal brand or industry following (X / LinkedIn / conference circuit)


• Experience running commercial brand-partner / spokesperson collaborations


• Familiarity with on-chain product launches, creator IP, or narrative / entertainment Web3