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Flex is building the AI-native private bank for business owners in Hong Kong, seeking a leader to own the HK market P&L and drive expansion across Asia. You will develop a book of mid-market clients, build partnerships, and host exclusive events to position Flex as the platform of choice for ambitious owners.
You will work directly with the CEO and executive team to shape Asia strategy, adapt the GTM playbook, and provide market intelligence on regulatory and competitive dynamics.
Flex is building the AI-native private bank for business owners.
We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners.
Since launching publicly in September 2023 , Flex has scaled from zero to nine-figure annualized revenue , with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership.
Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.
Flex has raised $100M+ in equity and $300M+ in debt.
We build software that directly controls how money moves at scale.
Small teams, exceptional people, real ownership.
We prioritize execution, quality, clarity, and results.
What we’re building will define how a generation of owners runs their businesses.
We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote.
Hong Kong is one of the most dynamic entrepreneurial hubs in the world, and we’re looking for an exceptional leader to build Flex’s presence from the ground up. This is not a satellite office role. You will be the face of Flex in Greater China and a foundational hire for our Asia expansion.
Hong Kong is Flex’s gateway into Asia. The City Manager here will shape our regional strategy, inform product decisions for international customers, and set the standard for every Asian market we enter after. This is a leadership role with a direct line to the CEO, significant equity upside, and the opportunity to build something lasting in one of the world’s most important financial centers.
Build something generational — Capture the full lifecycle of money for ambitious business owners.
Work on real money, real risk — Payments, credit, and banking at serious scale.
Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
True ownership — Small teams, high trust, real accountability.
Founder-level exposure — Direct access to leadership, customers, and investors.
High bar, high taste — Move fast without cutting corners.
Elite peers — People here are builders, not tourists.
Real upside — Meaningful equity if you help build something big.