Business Development – Mobile Application – Publisher

Cloven Media; Hongkong; On-site; HKD 70,000 - 90,000; Full time

Job summary

A media advertising company in Hong Kong is seeking an experienced Business Development Manager to drive revenue growth through strategic partnerships with DSP platforms and media buyers across China, Europe, and Southeast Asia. The ideal candidate will possess a strong background in programmatic advertising and excellent communication skills. This role focuses on providing technical insights, optimizing campaign performance, and managing client relationships to align expectations and metrics. Join a dynamic team that thrives on innovation and results.

Qualifications

• Strong background in programmatic advertising, DSP, affiliate and performance marketing for mobile applications.
• Experience in managing partnerships and campaigns in China, Europe, and SEA markets.
• Proficiency in delivering technical insights to optimize campaign performance.

Responsibilities

• Identify, negotiate, and secure partnerships with DSP platforms and media buyers.
• Generate maximum revenue for both clients and the company using client insights.
• Provide technical guidance to improve campaign performance and optimize traffic sources.
• Deliver regular performance reports focusing on key performance indicators (KPIs).

Skills

Programmatic advertising

DSP platforms

Affiliate marketing

Performance marketing

Client relationship management

Job description

We are looking for a Business Development Manager with expertise in engaging and onboarding DSP platforms, media buyers, and affiliate channels across China, Europe, and Southeast Asia. The role requires a strong grasp of programmatic buying, ad tech integrations, and affiliate marketing to drive growth in these regions. The candidate must bring client‑specific insights to drive maximum revenue and have a clear understanding of client expectations and technical aspects to help scale performance.

Key Responsibilities

• Partnership Development: Identify, negotiate, and secure partnerships with DSP platforms, media buyers, and affiliate channels, focusing on high‑potential regions such as China, Europe, and SEA.
• Revenue Growth: Use insights from client interactions to guide strategies that generate maximum revenue for both clients and Cloven Media.
• Technical Insights: Provide technical guidance to improve campaign performance, optimizing traffic sources, and delivering on key metrics like eCPM, CTR, and ROI.
• Performance Optimization: Work closely with partners to optimize traffic sources, ensuring high‑quality leads and conversions. Focus on eCPM, CTR, and ROI metrics to maximize partner performance.
• Client Expectations: Clearly understand and manage client expectations, ensuring performance aligns with their objectives.
• Programmatic Strategy: Develop and execute programmatic marketing strategies, including bidding strategies, inventory management, and real‑time optimizations using oRTB protocols.
• Reporting & KPI Tracking: Deliver regular performance reports, focusing on key performance indicators (KPIs) such as conversion rates, revenue per user, and return on ad spend (ROAS).

Qualifications

• Strong background in programmatic advertising, DSP, affiliate marketing and performance marketing for Mobile applications
• Experience in managing partnerships and campaigns in China, Europe, and SEA markets.
• Proficiency in delivering technical insights to optimize campaign performance.
• Demonstrated ability to drive revenue growth through client‑specific strategies.
• Excellent communication and client relationship management skills.