Business Development Manager (Exhibition)

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 700,000 - 1,200,000; Full time

Job summary

The Hong Kong Trade Development Council (HKTDC) is a statutory body that promotes Hong Kong's external trade. We seek a dynamic marketing professional to join our team in Hong Kong and lead exhibitions and related campaigns.

You will plan recruitment plans, coordinate with global partners, build industry relationships, and deliver excellent service while driving growth in a fast-paced environment.

Qualifications

• A recognised university degree and at least 10 years’ solid working experience, preferably with sizeable organisations.
• Experience in Exhibition / Event Management with Sales is highly preferred.
• Good understanding of Hong Kong’s economy, trade and business arena, key industries and markets.
• Excellent command of written and spoken English and Chinese, Putonghua; knowledge of a third language is an advantage.
• Strong team player with leadership, organisational and interpersonal skills.
• Self-motivated and detail-minded with good project management ability.
• Outgoing and able to work with people of different cultures.
• Innovative, flexible and able to deliver under time and resource pressures.
• Willing to work overtime and on weekends/public holidays as necessary.

Responsibilities

• Plan and execute exhibitor recruitment plans in local and international markets to achieve sales targets.
• Liaise with internal and external stakeholders to develop and implement exhibition projects.
• Coordinate with worldwide sales agents to drive exhibitor recruitment.
• Develop and maintain strong relationships with industry players to identify opportunities.
• Expand and enhance exhibitions by recruiting quality exhibitors and promoting new products.
• Conduct sales and promotional activities as needed.
• Deliver professional and high-quality customer service to exhibitors and stakeholders.

Skills

Exhibition Sales

Event Management

Leadership

Project management

Bilingual English/Chinese

Education

University degree

Job description

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks a dynamic, high-calibre and experienced marketing professional to join our Team.

Responsibilities:

• Plan and execute exhibitor recruitment plan in local and international markets to achieve and exceed sales and revenue targets;
• Liaise with internal and external stakeholders, including local and overseas trade/industry associations, organisers and co-organisers, to develop and implement exhibition projects;
• Coordinate and collaborate closely with worldwide sales agents for drive exhibitor recruitment efforts;
• Develop and maintain strong relationships with industry players to understand market trends, identify business opportunities, and for promoting their business;
• Expand and enhance the exhibition by recruiting quality exhibitors and promoting new and interesting products on exhibits;
• Conduct sales and promotional activities if necessary, such as briefing sessions, sales trips, roadshows, etc.;
• Deliver professional and high-quality customer service to exhibitors and stakeholders.

Requirements:

• A recognised university degree with at least 10 years’ solid working experience, preferably with sizeable organisations
• Candidate come from Exhibition / Event Management with Sales experience is highly preferred
• Good understanding of Hong Kong’s economy, trade and business arena covering key industries and markets as well as opportunities and challenges of SMEs
• Excellent command of written and spoken English and Chinese, including Putonghua; knowledge of a third language will be an advantage
• A strong team player with excellent leadership, organisational and interpersonal skills
• Self-motivated and detail-minded with good project management ability
• Outgoing and be appreciate to work with people of different cultures
• Innovative, flexible and be able to deliver under time and resource pressures
• Willing to work overtime and on weekends or public holidays as necessary

Remuneration and Benefits

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits will be offered.