Brand Strategy & Guardianship Manager

JEN by Shangri-La; Hong Kong; Vor Ort; HKD 520.000 - 760.000; Vollzeit

Zusammenfassung

Shangri-La International Hotel Management Limited in Hong Kong seeks an Assistant Manager to join the Brand Strategy & Guardianship team. You will translate brand vision into execution, work with Headquarter, regional offices, and hotels to safeguard brand integrity, and contribute to globally impactful brand-building initiatives.

The role requires strategic thinking, strong project management, and collaboration across diverse teams to deliver consistent brand experiences worldwide.

Qualifikationen

• Bachelor’s degree in marketing, hospitality, business, communications, or related discipline.
• At least 5 years of relevant experience in brand strategy, brand management, marketing, hospitality, or related field.
• Proficiency in spoken and written English and Chinese.
• Strong strategic, analytical, storytelling, and creative-thinking skills.
• Excellent attention to detail and commitment to quality and consistency.
• Strong project management skills with ability to manage multiple priorities and stakeholders.
• Entrepreneurial mindset with curiosity about consumer trends and industry developments.
• Resilience, adaptability, and ability to thrive in a dynamic environment.

Aufgaben

• Support development and implementation of brand strategies to strengthen positioning, guest relevance, and long-term brand equity.
• Conduct market, consumer, and competitive research to identify trends and opportunities.
• Apply guest-centric thinking to strategies and recommendations addressing meaningful customer needs.
• Develop and maintain brand guidelines, frameworks, and governance tools for consistency across touchpoints.
• Advise Headquarter, regional teams and hotels on brand initiatives and ensure alignment with standards.
• Partner with internal stakeholders and external agencies to deliver brand and design projects from concept to implementation.
• Support creation and management of brand assets, including visual identity elements and photography.
• Improve brand governance and project delivery via processes, templates, tools, and documentation.
• Manage multiple projects, timelines, stakeholder alignment, and follow-ups for successful delivery.
• Serve as the Digital Asset Management (DAM) expert, enabling timely content uploads and platform improvements.

Kenntnisse

Brand strategy

Brand management

Market research

Project management

Digital Asset Management

English and Chinese communication

Ausbildung

Bachelor’s degree in marketing / hospitality / business

Tools

DAM software

Brand guidelines

Jobbeschreibung

Shangri-La International Hotel Management Limited in Hong Kong seeks an Assistant Manager to join the Brand Strategy & Guardianship team. You will translate brand vision into execution, work with Headquarter, regional offices, and hotels to safeguard brand integrity, and contribute to globally impactful brand-building initiatives.

The role requires strategic thinking, strong project management, and collaboration across diverse teams to deliver consistent brand experiences worldwide.