Brand Marketing Manager

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

The Dairy Farm Company, Limited is seeking a Brand Marketing Manager in Hong Kong to lead brand strategy, positioning, and activation across in-store, online, and omni-channel touchpoints. You will drive campaigns that strengthen the brand and support business objectives while collaborating with cross-functional teams.

The ideal candidate has 8+ years of experience in brand marketing/brand equity, preferably in FMCG or retail, and is fluent in English and Chinese.

Qualifications

• Bachelor degree in Marketing/Business Administration or related disciplines.
• 8+ years of marketing experience in brand marketing and brand equity.
• Experience in FMCG or retail is an advantage.
• Strong in stakeholder management and excellent communication/interpersonal skills.
• Creative, adaptable with high learning agility.
• Well-organized and able to thrive in a fast-paced environment.
• Proficient in written and spoken English and Chinese.

Responsibilities

• Develop and implement brand strategies to strengthen brand equity and support business objectives.
• Contribute to brand positioning and identify growth opportunities across market segments.
• Interpret market research and customer insights to support brand initiatives.
• Develop creative communication ideas for impactful brand campaigns.
• Lead brand activation initiatives integrating brand, trade, merchandising, services, and omnichannel marketing.
• Create and execute integrated campaigns that build awareness, engagement, and brand experience across channels.

Skills

Stakeholder management

Communication skills

Interpersonal skills

Creativity

Organization

Bilingual English/Chinese

Education

Bachelor degree in Marketing/Business Admin

Job description

Is this your next challenge inMarketing?

Brand Strategy

• Develop and implement brand strategies that strengthen brand equity and support overall business objectives
• Contribute to the development of brand positioning and identify growth opportunities across key market segments
• Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives

Brand Communication and Activation

• Develop creative communication ideas and contribute to impactful brand campaigns
• Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing
• Create and execute integrated marketing campaigns and activations across functions that buildawareness, customerengagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints
• Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels

Store Branding

• Understand the store brand identity of Mannings and translates this to excellence in execution at store level
• Drive key store opening launch campaigns to strengthen brand presence and market impact

Do you have experience in FMCG/retail ?

• Bachelor degree in Marketing/ Business Administration or related disciplines
• Minimum 8 years of marketing experience especially in brand marketing and brand equity
• Experience in FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast paced organization
• Good command of both written and spoken English and Chinese

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.

What can I earn as a Brand Marketing Manager