Bilingual Campaigns & Engagement Analytics Lead

Randstad Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Randstad Hong Kong Limited is seeking a Senior Analyst in the Distribution Marketing & Engagement division. You will monitor end-to-end sales incentive campaigns, analyze performance, and craft bilingual promotional copy for multiple channels.

The role requires 3–5 years in campaign orchestration or analytics, strong Excel/PowerPoint skills, and bilingual English/Chinese writing. You will collaborate across functions to drive events and process improvements in a dynamic, matrixed environment.

Qualifications

• Bachelor’s degree in a highly analytical/quantitative discipline.
• 3–5 years of experience in campaign orchestration, business support analytics, rewards management, or corporate communications.
• Strong data interpretation and problem-solving with advanced Excel and PowerPoint; hands-on Power BI or CRM experience is a plus.
• Exceptional bilingual English and Chinese writing ( Cantonese and Mandarin ) for high‑conversion copywriting.

Responsibilities

• Monitor, track and manage end-to-end execution of sales incentive campaigns and recognition programs.
• Analyze campaign data and performance metrics to evaluate ROI.
• Design, write and distribute bilingual promotional copy and official announcements across digital channels.
• Manage corporate communications platforms including newsletters, memos, and internal messaging for a large salesforce.
• Coordinate logistics, vendor relations and budget tracking for major events and distribution initiatives.
• Identify bottlenecks in tracking systems and implement automation to improve efficiency.
• Support cross-functional transformation projects and ad-hoc corporate events as directed.

Skills

Data analysis

Excel (Pivot tables)

PowerPoint

Power BI

CRM platforms

Bilingual English/Chinese

Education

Bachelor’s degree in a highly analytical field

Tools

Power BI

Salesforce CRM

Job description

Randstad Hong Kong Limited is seeking a Senior Analyst in the Distribution Marketing & Engagement division. You will monitor end-to-end sales incentive campaigns, analyze performance, and craft bilingual promotional copy for multiple channels.

The role requires 3–5 years in campaign orchestration or analytics, strong Excel/PowerPoint skills, and bilingual English/Chinese writing. You will collaborate across functions to drive events and process improvements in a dynamic, matrixed environment.