Associate Director, Personal Loan (Product Development)

PrimeCredit Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

PrimeCredit Limited is seeking an experienced professional in Hong Kong to lead personal loan product strategy and drive business growth. You will shape product positioning, develop campaigns, and collaborate across departments to optimize customer experiences and opportunities.

The role requires strong leadership, bilingual communication, and deep knowledge of retail lending products. The successful candidate will manage end-to-end product development, test strategies, and deliver training

Qualifications

• University degree in Business Administration, Marketing or relevant discipline.
• At least 8 years' experience in banking or finance with consumer lending knowledge.
• Well-versed in retail loan products and related procedures & system operations.
• Self-motivated with good market sense.
• Mature, independent with strong leadership ability.
• Excellent communication, interpersonal and analytical skills.
• Proficient in MS Office including Excel and PowerPoint; Chinese typing.
• Proficient in both written & spoken Chinese & English.

Responsibilities

• Formulate product strategies and business plans to grow personal loan business.
• Drive product positioning to meet business objectives.
• Initiate and develop new products or refine features to improve customer experience and opportunities.
• Develop and implement execution plans and campaigns to sustain growth.
• Identify and develop testing programs to test segment needs and offer effectiveness.
• Collaborate with teams to formulate marketing/product strategies and support retention campaigns.
• Develop training materials for new product/promo launches.

Skills

Leadership

Analytical skills

Communication

Interpersonal skills

Market sense

Self-motivation

Bilingual (Chinese/English)

Education

University degree in Business Administration, Marketing or relevant disciplines

Tools

MS Office

Job description

• Formulate product strategies and business plan to drive personal loan business growth
• Drive the Company's product positioning to meet business objectives
• Initiate and drive new product development or refine existing product attributes / features to improve customer experience and strive for better business opportunities
• Develop and implement execution plan and product campaigns to drive personal loan business and sustain business growth
• Identify and develop testing segment programs to test segment's needs and offer effectiveness
• Collaborate with various parties to formulate marketing / product strategies, support retention programs and ensure proper campaign deployment
• Develop training materials for new product / promotion launch

Requirements

• University degree holder in Business Administration, Marketing or relevant disciplines
• At least 8 years' experience in the banking or finance sector with sound knowledge in consumer lending products
• Well-versed in the basic structures of retail loan products and related procedure & system operations
• Self-motivated with good market sense
• Mature, independent with strong leadership skill
• Excellent communication, interpersonal and analytical skills
• Proficient in MS Office applications, including Excel, PowerPoint and Chinese typing
• Proficient in both written & spoken Chinese & English

All applications will be treated in strict confidence and only be used for recruitment related purpose.