Assistant Sales Manager, Event & Catering

Cornerstone Global Partners (CGP Group); Hong Kong Island; On-site; HKD 201,000 - 290,000; Full time

Job summary

Cornerstone Global Partners is seeking an Assistant Business Development Manager for the hospitality sector to drive banquet hall growth, build corporate client relationships, and shape commercial strategy.

You will present premium facilities, coordinate across teams for events, grow memberships, monitor performance, and report insights to inform future planning.

Qualifications

• Higher Diploma or Degree in Hotel/Catering Management or related field.
• Experience in catering sales or event management within hospitality.
• Commercial mindset with strong marketing, sales, and negotiation abilities.
• Natural relationship-builder with excellent communication skills.
• Flexible team player who can also work independently and take initiative.
• Proficient in MS Office and related tools.

Responsibilities

• Drive revenue through marketing initiatives to attract corporate clients for events.
• Maximize banquet hall utilization by leveraging networks and outreach to non-member corporations.
• Champion MICE and private events portfolio, ensuring each function is executed smoothly and profitably.
• Create one-day showcase events giving prospective clients a firsthand look at facilities.
• Grow corporate memberships in collaboration with the Membership team.
• Foster long-term client relationships and handle concerns professionally to encourage repeat business.
• Stay data-savvy by monitoring performance and delivering reports to inform strategy.

Skills

Relationship-building

Communication skills

Commercial mindset

Negotiation abilities

Education

Higher Diploma/ Degree in Hotel/Catering Management

Tools

MS Office

Job description

Our client is looking for a driven Assistant Business Development Manager in hospitality industry to help grow their banquet hall operations. In this role, you'll play a central part in shaping commercial strategy—building relationships with corporate clients, presenting their premium facilities, and collaborating across teams to deliver outstanding events.

Key Responsibilities

• Drive Revenue: Implement effective marketing initiatives to attract corporate clients for training sessions, annual meetings, and celebrations.
• Maximize Space: Boost banquet hall utilization by leveraging member networks and reaching out to non-member corporations.
• Champion MICE: Take the lead in growing the MICE and private events portfolio, ensuring each function is executed smoothly and profitably.
• Create Experiences: Arrange one-day showcase events that give prospective clients a firsthand look at the club's amenities.
• Grow Membership: Partner with the Membership team to drive corporate membership sign-ups and broaden the community.
• Foster Loyalty: Cultivate long‐term client relationships, handling concerns with professionalism and care to encourage repeat business.
• Stay Data‑Savvy: Monitor performance, identify trends, and deliver clear reports on sales and utilization to inform future strategy.

What We're Looking For

• Higher Diploma or Degree in Hotel/Catering Management or a related field.
• Practical experience in catering sales or event management within the hospitality industry.
• A commercial mindset paired with strong marketing, sales, and negotiation abilities.
• A natural relationship-builder with excellent communication skills.
• A flexible team player who can also work independently and take initiative.
• Confident proficiency in MS Office and other relevant tools.