ASSISTANT PROMOTIONS MANAGER - DIGITAL MARKETING

Leadingnation; Sha Tin; On-site; HKD 420,000 - 600,000; Full time

Job summary

Leadingnation seeks a marketing specialist in Hong Kong to develop and manage content across social media, in-mall channels, and the mall app for locals and Mainland shoppers.

You will lead projects from concept to execution, coordinating with agencies, digital vendors, tenants, and internal teams, while driving campaigns and content maintenance for multi-channel promotions.

Qualifications

• Bachelors degree in marketing, journalism, communications, or related disciplines.
• Minimum 4 years work experience with intensive knowledge in social media, marketing, communications and/or CRM.
• Mainland candidate from Shenzhen or Guangdong region with relevant experience would be an advantage.
• Able to work independently to meet multiple project deadlines.
• Proficiency in AI, photo and video editing software.
• Familiarity with social media analytics platforms and basic data-visualization tools.
• Proficient in English, Traditional and Simplified Chinese.

Responsibilities

• Develop and manage engaging content for specific targeted communities across multiple channels, including social channels (Hong Kong and mainland), in-mall channels, and the malls integrated app.
• Lead projects from concept through execution, coordinating with creative agencies, digital vendors, tenants, and internal teams.
• Drive social media activities targeting locals and Mainland shoppers, including digital strategic and content maintenance.
• Act as the primary liaison for assigned tenants, ensuring their promotions align with mall wide campaigns and are amplified through multiple channels.
• Plan, create, and schedule platform specific content.
• Track, report, and analyze campaign performance and prepare post event analytics and reports.
• Work closely with agencies and tenants for promoting the shopping mall.

Skills

Social media

Marketing

Communications

CRM

Independent work

English & Chinese proficiency

Education

Bachelors degree in marketing, journalism, communications, or related disciplines

Tools

AI tools

Photo editing

Video editing

Social analytics platforms

Data visualization tools

Job description

• 4 years’ exp in social media, marketing, communications and/or CRM
• Mainland candidate from Shenzhen or Guangdong region would be an advantage
• Manage and create content across social media, in-mall channels and app

Requirements

• Bachelor’s degree in marketing, journalism, communications, or related disciplines
• Minimum 4 years’ work experience with intensive knowledge in social media, marketing, communications and/or CRM
• Mainland candidate from Shenzhen or Guangdong region with relevant experience would be an advantage
• Able to work independently to meet multiple project deadlines
• Proficiency in AI, photo and video editing software
• Familiarity with social media analytics platforms and basic data-visualization tools
• Good communication & interpersonal and analytical skills
• Proven English, Traditional and Simplified Chinese proficiency
• Background in mall, retail, or hospitality marketing is an advantage

Responsibilities

• Develop and manage engaging content for specific targeted communities across multiple channels, including social channels (Hong Kong and mainland), in-mall channels, and the mall’s integrated app
• Lead projects from concept through execution, coordinating with creative agencies, digital vendors, tenants, and internal teams
• Drive social media activities targeting locals and Mainland shoppers, including digital strategic and content maintenance
• Act as the primary liaison for assigned tenants, ensuring their promotions align with mall wide campaigns and are amplified through multiple channels
• Plan, create, and schedule platform specific content
• Track, report, and analyze campaign performance and prepare post event analytics and reports
• Work closely with agencies and tenants for promoting the shopping mall

For further information, please visit our company website: www.shkp.com.

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 3 months may consider their applications unsuccessful. All personal data collected will be destroyed within 24 months.