Marketing Manager

K11 Concepts Limited; Hong Kong; On-site; HKD 600,000 - 1,200,000; Full time

Job summary

K11 Concepts Limited is seeking an experienced marketing and PR leader to drive integrated campaigns across K11 malls and projects. You will manage media relations, influencer partnerships, events, launches, and promotions with performance tracking to impact business outcomes.

The role requires a strong network of media/KOLs, bilingual communication skills in English and Chinese, and proven project management capability in a fast-paced retail or agency environment.

Qualifications

• Degree in Marketing, Communications, PR, or related discipline.
• 8+ years experience in PR, marketing, communications, retail, or agency settings.
• Proven track record delivering integrated campaigns.
• Strong media, KOL, influencer networks.
• Experience in partnership marketing, events, or mall marketing is a plus.
• Strong business, project and stakeholder management skills.
• Excellent writing, presentation, and communication in English and Chinese.
• Team player capable of multitasking in a fast-paced environment.

Responsibilities

• Develop and execute integrated PR, digital marketing, and communications strategies across K11 malls and projects.
• Lead marketing, PR, and publicity campaigns including media relations, influencer partnerships, events, launches, and promotions with performance tracking.
• Manage social media and digital presence to drive brand awareness, engagement, and campaign effectiveness with data-driven optimization.
• Build relationships with media, KOLs, content creators, industry partners, tenants, and community stakeholders.
• Develop bilingual press content and corporate communications; support crisis communication when required.
• Identify strategic partnerships and collaborations with internal teams and external partners to grow customer engagement.
• Oversee agencies, budgets, and project performance; provide market insights to ensure delivery of department objectives.

Skills

Media networks

KOL networks

Influencer marketing

Project management

Stakeholder management

Digital marketing

Crisis communication

Bilingual communications

Education

Bachelor's degree in Marketing/Communications/PR/Business

Tools

MS Office

Job description

• Develop and execute integrated PR, digital marketing, and communications strategies to support business, branding, and marketing objectives across K11 malls and projects.
• Lead marketing, PR, and publicity campaigns, including media relations, influencer partnerships, events, launches, and promotional initiatives, while tracking performance and business impact.
• Manage social media and digital presence, driving brand awareness, audience engagement, content excellence, and campaign effectiveness through data-driven optimization.
• Build and maintain strong relationships with media, KOLs, content creators, industry partners, tenants, and community stakeholders to enhance brand visibility and corporate reputation.
• Develop high-quality bilingual communications and marketing content, including press releases, speeches, media materials, and corporate communications, while supporting crisis communication when required.
• Identify and cultivate strategic partnerships and collaboration opportunities, working closely with internal teams and external partners to deliver innovative customer engagement and business growth initiatives.
• Oversee agency management, project execution, budgets, and performance monitoring, while providing market insights and guidance to team members to ensure successful delivery of departmental objectives.

Requirements:

• Degree holder in Marketing, Communications, Public Relations, Business Administration, or related disciplines.
• 8+ years of relevant experience in PR, marketing, communications, retail, shopping mall, hospitality, or agency environments.
• Proven track record in managing integrated marketing, PR, and promotional campaigns.
• Strong media, KOL, influencer, and industry networks.
• Experience in partnership marketing, events, tenant engagement, or shopping mall marketing is a plus.
• Strong business, project management, and stakeholder management skills.
• Excellent communication, presentation, and writing skills in English and Chinese.
• Proactive team player with the ability to multitask in a fast-paced environment.
• Proficient in MS Office and fluent in English, Cantonese, and Mandarin.

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