Assistant Marketing Manager, School Marketing Enablement
AISL Harrow Schools
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Job summary
AISL Harrow Schools in Hong Kong is seeking an Assistant Marketing Manager, School Marketing Enablement, to support the rollout of group marketing strategies across AISL Harrow schools.
You will coordinate local campaigns, events and materials, work with admissions and school teams, and help improve enquiry quality and enrolment outcomes.
The role emphasizes collaboration, training, and market intelligence to strengthen our position in Asia's premium education market.
Qualifications
- Bachelor's degree in marketing, communications, business or a related discipline.
- Minimum three years’ experience in marketing, event coordination or project management.
- Experience in education or international schools is an advantage.
- Strong understanding of campaigns, events and customer journeys.
- Excellent project coordination and stakeholder management skills.
Responsibilities
- Coordinate local marketing plans aligned with group strategy and enrolment targets.
- Support open days, information sessions, fairs and school events.
- Prepare materials, briefs and templates for campaigns and events.
- Track campaign activity, lead quality and admissions progress.
Skills
Education
Tools
Job description
Asia International School Limited (AISL) is a leading provider of premium K-12 education in Asia, operating the prestigious AISL Harrow family of schools across Thailand, Hong Kong SAR, Mainland China, and Japan. Bringing over 450 years of educational heritage from the UK to dynamic Asian markets, we blend traditional British excellence with modern innovation. Joining our headquarter team means becoming a key architect in shaping future-ready education and inspiring the next generation of global leaders.
The Assistant Marketing Manager supports the implementation of Group marketing strategies across assigned schools. The role coordinates local campaigns, marketing materials, events and school support, while strengthening collaboration between Group Marketing, school teams and admissions. The position helps schools improve enquiry quality, lead conversion and enrolment results through effective local marketing execution.
- Work closely with school admissions teams to understand priorities and conversion needs.
- Align marketing activities with school tours, interviews, applications and enrolment deadlines.
- Support the effective handover and follow-up of marketing enquiries.
- Identify issues affecting lead quality, follow-up and enrolment conversion.
- Support local marketing plans aligned with Group strategy and school enrolment targets.
- Coordinate the localisation and delivery of Group campaigns.
- Support open days, information sessions, fairs, school events and other enrolment activities.
- Maintain campaign schedules, action plans and progress updates.
- Ensure campaigns are delivered on time and to the required standard.
- Provide support on school marketing toolkits, templates, checklists and briefing documents.
- Coordinate the production of brochures, presentations, advertisements, social media content and event materials.
- Ensure schools receive accurate, timely and brand-compliant materials.
- Collect school feedback and recommend improvements to marketing support.
- Act as a key day-to-day contact for assigned schools, providing operational support and guidance on Group marketing initiatives.
- Build positive working relationships with school marketing and admissions teams.
- Identify support needs and elevate risks or challenges affecting school marketing effectiveness.
- Assist with the organisation and delivery of workshops, training sessions, sharing of best practices across the AISL school network and knowledge-sharing initiatives for school teams.
- Monitor competitor activities, education market developments and local school updates.
- Compile market intelligence and share relevant insights with Group Marketing and school stakeholders.
- Support the preparation of regular school and market intelligence reports.
- Track campaign activity, event participation, lead quality and admissions progress.
- Prepare regular updates and reports for the Marketing Director.
- Share feedback and market insights with Group Marketing and school teams.
- Coordinate with school leaders, admissions teams, creative teams, agencies and suppliers.
- Assist with marketing materials, events, quotations and production timelines.
- Support budget tracking and related administrative processes.
- Maintain organised records of campaigns, materials and school activities.
- Undertake other duties reasonably assigned by the Marketing Director.
- Support the organisation of cross-school forums, sharing sessions and collaborative initiatives.
- Bachelor's degree in marketing, communications, business or a related discipline.
- At least three years’ relevant experience in marketing, event coordination, project management or account management.
- Experience in education, international schools is an advantage.
- Good understanding of marketing campaigns, events and customer or parent journeys.
- Strong project coordination and stakeholder-management skills.
- Ability to manage multiple priorities and meet deadlines.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Excellent written and verbal communication skills in English, Cantonese and Mandarin.
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