Assistant Manager, Product Proposition

Sun Life; Hong Kong; On-site; HKD 550,000 - 900,000; Full time

Job summary

Sun Life is seeking a Communications professional to lead media relations, coordinate award applications, and oversee internal and client communications across Asia. You will collaborate with multiple departments to ensure consistent messaging and timely, impactful communications.

The role requires strategic writing, project management, and bilingual Chinese-English capabilities, with experience in financial services preferred.

Qualifications

• 3–5 years of experience in a communications role.
• Proven media relations and award application experience.
• Experience in internal and external corporate communications.
• Familiarity with financial services industry preferred.

Responsibilities

• Develop and implement media relations strategies to enhance the company’s public image
• Coordinate and manage award applications to recognize company achievements
• Create and distribute internal communications to keep employees informed and engaged
• Craft client-facing communications to maintain strong relationships and convey key messages
• Collaborate with various departments to ensure consistent messaging across all platforms
• Monitor and analyze media coverage and communication effectiveness
• Assist in crisis communication management when necessary
• Contribute to the development and execution of the overall communication strategy

Skills

Written communication

Project management

Social media tools

Creative problem solving

Under pressure

Bilingual Chinese-English

Education

Bachelor's degree in Communications/PR/Journalism

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we’re driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you’ll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients’ lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description

• This position will play a crucial role in managing media relations, coordinating award applications, and overseeing internal and client communications. It requires a strategic thinker with excellent writing skills and the ability to manage multiple projects simultaneously. The ideal candidate will work closely with various departments to ensure consistent and effective communication across all channels.

Responsibilities

• Develop and implement media relations strategies to enhance the company’s public image
• Coordinate and manage award applications to recognize company achievements
• Create and distribute internal communications to keep employees informed and engaged
• Craft client-facing communications to maintain strong relationships and convey key messages
• Collaborate with various departments to ensure consistent messaging across all platforms
• Monitor and analyze media coverage and communication effectiveness
• Assist in crisis communication management when necessary
• Contribute to the development and execution of the overall communication strategy

Preferred skills

• Strong written and verbal communication skills
• Excellent project management abilities
• Proficiency in social media management and digital communication tools
• Creative problem-solving skills
• Ability to work under pressure and meet deadlines
• Bilingual in Chinese and English (preferred)

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field
• Minimum of 3-5 years of experience in a communications role
• Proven track record in media relations and award application processes
• Experience in internal and external corporate communications
• Familiarity with the financial services industry (preferred)

At Sun Life, we’re driven by our Purpose: to help Clients build lifetime financial security and lead healthier lives. Across Asia, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Job Category:

Product

Posting End Date:

19/11/2026