Assistant Manager, Product Development & Marketing, GI

Prudential Services Asia; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Prudential in Hong Kong is seeking a dynamic product professional to lead development and marketing of insurance products. You will design product skeleton, conduct market research, create sales materials, and coordinate with underwriting and administration teams.

The role emphasizes digital tools, agent training, and compliant processes to enhance customer experience and distribution. The ideal candidate has a 3–5 year track record in insurance product development or marketing, with strong

Qualifications

• University graduate in Business Administration, Marketing, Insurance or equivalent.
• 3–5 years' experience in product development or marketing in insurance.
• Strong online/digital marketing and IT knowledge.

Responsibilities

• Execute product development from design skeleton to market launch.
• Develop sales materials, product literatures and communications to sales channels.
• Coordinate with departments for product approvals and marketing campaigns.
• Create and update digital tools and online platform strategies.
• Strengthen agency distribution via product training and agent engagement.
• Ensure compliance with corporate standards and regulatory requirements.

Skills

Online/digital marketing

IT knowledge

English & Chinese proficiency

Education

University degree in Business Administration, Marketing, Insurance or equivalent

Tools

MS Office

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Responsibilities

Execute product development process including design product skeleton, conduct market research, prepare product specification, develop sales materials and product literatures, enhance system, liaise with different departments for product approval, and prepare communications to sales channel. Explore new product initiatives - idea generation, conduct feasibility study, analyze market trend and environment, service providers for value added benefits. Provide inputs to underwriting and administration teams for product underwriting and administration Develop, maintain and regularly update product marketing materials and training materials to effectively position products to internal staff, agents and customers Work closely with internal teams to plan, coordinate and deliver multi-channel marketing initiatives, to enhance agent productivity and customer engagement Strengthen agency distribution effectiveness by delivering product training and creating agent engagement touchpoint Participate in the introduction and development of digital tools and implement product online platform strategy to drive products’ sales activities and improve end-to-end customer experience Promote and achieve efficiency and excellence, ensure compliance of corporate standard, as well as legislation and regulatory requirements

Job Requirements

University graduate in Business Administration, Marketing, Insurance or equivalent 3-5 years relevant experience and exposure in product development, product marketing or promotional activities in insurance sector Possesses good sense in online/digital marketing and IT Knowledge in general/life insurance products Excellent communication and presentation skills Good command of spoken and written English and Chinese Proficiency in MS applications Self-motivated, able to meet tight deadline and work under pressure

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors. Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. Our customers are served by around 55,000 agents and more than 200 bank partners. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. Find out more at www.prudentialplc.com Follow us on LinkedIn