Step into a new era of digital marketing. At PressLogic, we are a leading AI-driven media powerhouse redefining full-funnel marketing campaigns. We live an AI-Agent First mindset, equipping you with proprietary tech and premium AI tools as your daily co-pilots. If you are a strategic agency professional ready to act as the \"Strategic Architect\" and lead high-stakes projects, this is your playground.
*Candidates with less experience will be considered for the Senior Account Executive position.
- The Full-Funnel Architect: Design complex, data-driven digital campaigns that seamlessly connect top-of-funnel content with bottom-of-funnel ROI.
- AI-Agent First Leadership: Proactively work alongside AI tools and our proprietary data engines (MediaLens, Chatbooster) to streamline operations, automate workflows, and uncover deep market insights.
- Strategic Client Partner: Serve as a trusted consultant, translating complex data and creative concepts into winning pitch decks and high-level project blueprints.
- Agency Background: 4–6+ years of robust experience in a fast-paced digital or creative agency environment (candidates with fewer years of experience will be considered for the Senior Account Executive role).
What You Will Do:
- Full-Funnel Campaign Architecture: Architect and oversee 360-degree digital and content marketing strategies. Connect content marketing, performance marketing, and influencer strategies into one cohesive, conversion-driven ecosystem.
- Project Leadership & Strategic Oversight: Act as the senior \"Project Owner\" and lead key campaigns. Guide internal teams in interpreting data, conducting A/B testing, and pivoting digital tactics to maximize client ROI.
- Client Consulting & Pitch Leadership: Lead the pitching process, negotiate scopes, and manage high-level expectations with premier clients as their strategic consultant.
- Internal Strategy & Hub: Ensure the team's internal briefs are strategically sound and data-backed. Lead coordination between creative, performance, and tech departments.
- AI-Driven Innovation & Analytics: Drive the team's adoption of AIGC tools and AI agents. Turn complex, multi-channel data from our in-house tools into high-level, actionable boardroom narratives.
- Experience: 4–6+ years of digital / ad / marketing agency experience, with a solid track record of leading digital campaigns and winning pitches. (Candidates with less experience will be considered for Senior Account Executive).
- AI-First Mentality: Tech-savvy and forward-thinking. You see AI as a way to work smarter, and you're ready to guide the team in adopting new AI tools and workflows.
- Full-Funnel Expertise: Deep, authoritative understanding of the digital media ecosystem, social algorithms, and building interconnected content and performance marketing architectures.
- AI-First Mentality: Tech-savvy visionary who views AI as an operational multiplier and is comfortable leading teams in adopting new AI workflows.
- Strategic Storytelling: Exceptional English and Chinese presentation skills; proven ability to build and deliver \"boardroom-ready\" decks that win major pitches.
- High-Stakes Leadership: Proven ability to lead high-pressure, data-heavy digital projects while mentoring junior team members and maintaining meticulous quality control.
About PressLogic | Creating Greater Possibilities for Brands via Social Media, AI & Data
Founded in Hong Kong in 2016, PressLogic is a next-generation Ad-Tech ecosystem group. We focus on integrating content creation, data analytics, AI technology, and full-funnel marketing strategies to precisely drive content value and business conversion through technology and data, providing brands with one-stop solutions.
Market Scale: Our business spans 7 major Asian markets (Singapore, Malaysia, Taiwan, South Korea, India, and Shenzhen) with a team of over 200 marketing and tech professionals, establishing a complete system of production, technology, and analysis capabilities.
Content Ecosystem: Our content matrix covers 9 vertical media brands with over 20 million fans, generating over 500 million monthly content touches, and is expanding rapidly. Our media brands cover multiple lifestyle sectors, including:
- Women's Lifestyle & Fashion: GirlStyle, TopBeauty, POPLADY
- Business & Finance: BusinessFocus
- Health: UrbanLife Health
- Travel & Dining: HolidaySmart, OpenHoliday
- Pet Culture: PetCity
- K-Trend: Kdaily
We were honored with the Deloitte Hong Kong Technology Fast award (AI Software Category) in 2023 and selected for the HKSTP \"Elite Program\" (Information and Communication Technology), affirming our innovation in integrating tech and content.
MediaLens | Empowering Content with AI & Data Our flagship product, MediaLens, is a tool combining AI, social insights, and marketing analytics. It supports users in mastering brand share-of-voice, KOL effectiveness, social heat, and market trends, automatically generating insight reports. Whether for creative ideation or KPI tracking and remarketing deployment, MediaLens provides brands with strategic and efficient support.
Beyond MediaLens and our content team, PressLogic offers a suite of tools to support brand conversion and growth:
- ChatBooster: A chat commerce tool designed from a marketing perspective, integrating multiple platform dialogues for conversational marketing and automated CRM.
- EchoMaker: AI-driven KOL marketing that combines data with creative planning to maximize brand and content volume.
- EventVibe: O2O event planning and execution experts focused on building brand experience and community participation.
- TapNow: A one-stop e-commerce platform allowing brands to easily launch digital retail, connecting content promotion with shopping experiences.
- AIGC Capability: In-house tech team supporting campaign and content projects, making Generative AI an extension of creativity and execution.
Our advantage lies not just in content, but in amplifying its value! We believe truly effective content comes from strategic entry points, technological support, and user resonance. PressLogic offers not just a single service, but a complete set of content-tech solutions that bring results to brands.