Account Executive, Hong Kong

The Hoffman Agency; Hong Kong; On-site; HKD 320,000 - 460,000; Full time

Benefits offered by this job

Four-week sabbatical

Job summary

The Hoffman Agency in Hong Kong is seeking an Account Executive to shape strategy across tech clients, manage media relations, and drive integrated campaigns in English and Chinese.

You’ll work across markets and teams, turn data into actionable insights, and mentor junior colleagues while growing into a trusted communications consultant.

Qualifications

• At least 2 years hands-on experience in PR, media relations, or campaign management.
• Strong writing instincts to shape messages and narratives.
• Analytical mindset turning information into insights and recommendations.
• Collaborative working style across markets and cultures.
• Growth-focused attitude, open to feedback and learning.
• Understanding of digital and social platforms and how content, data, and tech influence comms.

Responsibilities

• Integrated Marketing Communications: contribute to big-picture thinking across paid, owned, and earned channels.
• Media Relations: craft pitching strategies and build relationships with media.
• Content Creation: develop press releases, Q&A, bylines in English and Chinese.
• Market Intelligence & Reporting: turn data into insights and track performance.
• Client Relations: own project components and update on progress.
• Account Management: support day-to-day activities with senior leaders.
• New Business: contribute to RFPs and shape pitch narratives.
• Mentorship & Training: guide interns and junior teammates.

Skills

PR experience

Strong writing

Analytical mindset

Collaborative working style

Growth-focused attitude

Digital and social platforms

Education

Degree in Communications

Job description

You're the kind of person who looks at the way technology is reshaping our world and thinks, \"I want to be part of that.\" Complex problems excite you. Being in the middle of fast-moving conversations, influencing outcomes, and helping clients navigate their next big challenge gives you energy.

You thrive when you're surrounded by sharp, curious teammates—people who push your thinking, value collaboration, and aren't afraid to question the status quo. You're fascinated by how emerging technologies like GenAI, FinTech innovation, blockchain applications, and Greentech breakthroughs can redefine industries and open doors to new possibilities. And you want to be right where those shifts are happening.

We're looking for individuals who bring that same spark—high-energy, intelligent, ambitious talents who see themselves growing into trusted communication consultants and future leaders. People who bring fresh ideas, a sense of humor, and an open mind. People who enjoy working across teams, across markets, and across perspectives.

If this sounds like a story you want to be part of, keep reading.

The Plot Thickens: Job Description – Account Executive

• Integrated Marketing Communications (IMC): Contribute to big-picture thinking and how ideas come to life across paid, owned, and earned channels—ensuring every touchpoint works together to move audiences.

• Media Relations: Craft sharp pitching strategies, uncover compelling story angles, and build relationships with media that matter. Competently develop executive briefing materials, orchestrating media moments that make impact.

• Content Creation: Bring stories to life with accuracy, consistency, and flair. Develop key materials—press releases, Q&A, bylines— in line with client narratives and messaging in both English and Chinese.

• Market Intelligence & Reporting: Turn data into meaning. Pull together reports, track performance against goals, and deliver insights that help clients see what’s working—and what’s next.

• Client Relations: Own specific project components, holding yourself accountable to team and clients, updating on progress and being a proactive partner to all stakeholders.

• Account Management: Keep the engine running. Support on day-to-day activities with precision, working closely with senior leaders to ensure seamless execution.

• New Business: Help fuel growth by contributing to RFPs, shaping pitch narratives, and supporting new business conversations that open doors.

• Mentorship & Training: Guide interns and other junior teammates with thoughtful feedback, coaching both hard and soft skills so they can grow into the next generation of agency talent.

Attributes of the Protagonist (That's You)

• Naturally curious — drawn to how tech, culture, and communications intersect.
• Energized by cracking tough problems and shaping smart, practical solutions.
• Inspired by emerging technologies such as GenAI, FinTech, blockchain, and Greentech, and their impact on industries.
• Clear, confident, and compelling in communication — in writing, conversations, and presentations.
• Thrives in diverse teams and enjoys collaborating across markets and perspectives.
• Stays positive under pressure — adaptable, energetic, and equipped with a good sense of humor.
• Driven to learn, grow, and build a strong foundation as a communicator and consultant.

The Hero's Background: Qualifications

• Degree in Communications, PR, Marketing, Journalism, Business, or related disciplines — or a compelling track record that shows equivalent capability.
• Early exposure to PR, integrated communications, marketing, or media through internships, project work, freelance assignments, or campus initiatives.
• A minimum of 2 years of hands‑on experience in PR, including media relations, communications, campaign management or related fields.
• Understanding of digital and social platforms, paired with curiosity about how content, data, and technology influence modern communication.
• Strong writing instincts, with the ability to shape messages, craft narratives, and express ideas clearly.
• Analytical mindset that turns information into insights and actionable recommendations.
• Collaborative working style, comfortable partnering with teammates and clients across markets and cultures.
• Growth‑focused attitude — open to feedback, eager to learn, and motivated to build a meaningful consulting career.
• Professional and reliable presence, able to stay composed and effective in fast‑moving situations.

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We're an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.