Assistant Business Development Manager

Ocean Park Corporation; Hong Kong; Hybrid; HKD 469,000 - 714,000; Full time

Job summary

Ocean Park Corporation seeks an experienced Assistant Business Development Manager to drive online revenue and donor engagement. You will plan multi-channel fundraising campaigns, partner with Conservation, Marketing, and Communications teams, and manage vendor relationships for high-impact campaigns.

The role requires a university degree in Marketing or related field and 6+ years in fundraising or digital marketing.

Qualifications

• University degree in Marketing, Business Administration, Communications, Development Studies, or a related discipline.

Responsibilities

• Take full ownership of revenue targets for online donations, digital campaigns, and recurring giving programs.
• Plan, execute, and evaluate multi-channel fundraising campaigns across digital platforms and offline events.
• Partner with internal teams to translate conservation initiatives into compelling donor content and storytelling.
• Develop content strategies and lead generation to acquire, engage, and retain donors and corporate partners.
• Identify, cultivate, and secure new corporate partnerships to expand the donor base.

Skills

Fundraising

Digital marketing

Corporate partnerships

Sales/BD

Stakeholder management

Storytelling

Education

University degree in Marketing/Business/Communications/Development Studies

Tools

Online donation gateways

Social media ad management

Google Analytics

CRM systems

Job description

Drive Online Revenue & Performance: Take full ownership of revenue targets for online donations, digital campaigns, and recurring giving programs to ensure sustainable funding growth.

Campaign Strategy & Event Execution: Plan, execute, and evaluate integrated, multi-channel fundraising campaigns across digital platforms (social media, online donation portals) and traditional offline evens.

Cross-Functional Collaboration: Partner closely with internal teams (such as Conservation, Marketing, and Communications) to translate complex conservation initiatives into compelling, action-oriented content and storytelling for donor engagement.

Donor Acquisition & Journey Management: Develop content strategies and lead generation initiatives to acquire, engage, and retain individual donors, recurring supporters, and corporate partners.

Partnership Building: Identify, cultivate, and secure new corporate partnerships to expand the organization's donor base and co-marketing opportunities.

Vendor & Budget Operations: Liaise with agency partners, digital marketing vendors, and suppliers to ensure cost-effective procurement and high-impact campaign execution.

Requirements

University degree in Marketing, Business Administration, Communications, Development Studies, or a related discipline.

Minimum of 6 years of progressive experience in fundraising, digital marketing, corporate partnership development, or sales/business development (prior experience in non-profit or conservation organizations is strongly preferred).

Proven track record of owning digital revenue targets, executing high-converting online acquisition campaigns, and optimizing full-funnel conversion. Driven, highly organized, and collaborative with strong stakeholder management skills.

Hands-on experience with online donation gateways, social media ad management, Google Analytics, and donor management CRM systems.

Excellent interpersonal, negotiation, and storytelling skills, with a proven ability to collaborate across technical (e.g., conservation experts) and creative teams.

Fluent in written and spoken English and Chinese (Cantonese and Mandarin) is essential.

Applicants not contacted within six weeks may consider their application unsuccessful. Personal data collected will be used for recruitment-related purpose only.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as an Assistant Business Development Manager?
• What is your highest level of education?