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Product Owner jobs in United States

Field Marketing Manager, EMEA

Vercel

London
Hybrid
GBP 50,000 - 70,000
30+ days ago
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Field Marketing Manager, EMEA
Vercel
London
Hybrid
GBP 50,000 - 70,000
Full time
30+ days ago

Job summary

Vercel is seeking a Field Marketing Manager for EMEA to drive awareness and engagement through strategic events and campaigns. This role involves owning campaign strategies and collaborating closely with sales and marketing teams to foster growth in enterprise and mid-market segments across Europe.

Benefits

Competitive compensation package, including equity
Learn and Grow - mentorship and events
Flexible Time Off
Work from Home budget for equipment

Qualifications

  • 5+ years in field marketing or demand generation.
  • Experience marketing to an engineering audience.
  • Strong analytical skills.

Responsibilities

  • Manage end-to-end campaign execution for EMEA.
  • Plan and execute events including trade shows.
  • Track and analyze performance metrics.

Skills

Field Marketing
Demand Generation
ABM Strategies
Analytical Skills
Project Management
Communication
Job description

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

Vercel is hiring a Field Marketing Manager, EMEA to lead pipeline-generating programs across the region — including hosted events, trade shows, and partner activations — to drive awareness, engagement, and funnel acceleration for our Enterprise and Mid-Market segments. You’ll own campaign strategy and execution in-region, working closely with sales and GTM teams to build and scale impactful field programs.

The ideal candidate will possess a deep understanding of Field Marketing or Demand Generation, familiarity with ABM strategies (1:1, 1:few), segmentation, and ICPs, and have a strong background in marketing to an engineering audience (bottoms up and tops down motion).

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:
  • Own end-to-end campaign execution for EMEA (specifically the Nordics, Benelux, and Southern Europe) — translating integrated programs and GTM priorities into local experiences and activations that resonate with target accounts
  • Plan, manage, and execute hosted and third-party events, including trade shows, executive roundtables, and industry conferences — overseeing content, logistics, vendors, budget, and follow-up
  • Leverage segmentation and ICP insights to tailor programs that drive engagement across key verticals and personas
  • Partner with Product Marketing, Sales, and RevOps to align on messaging, event strategy, and reporting
  • Support funnel acceleration initiatives by developing follow-up playbooks and working closely with SDRs to mature pipeline
  • Track and analyze performance metrics to inform future campaign strategy and investment
  • Maintain a regional calendar of events and continuously identify new opportunities to increase brand visibility and drive demand
  • Travel up to 40% of the time to support on-the-ground execution across the region
About You:
  • Highly motivated, curious, and results-oriented individual with a passion for driving growth
  • 5+ years in field marketing or demand generation, and familiarity with ABM strategy (1:1, 1:few), segmentation, and campaign targeting
  • Experience marketing to an engineering audience or working within the devtools or cloud computing industry
  • Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Based in London (remote or hybrid)
  • Willingness to travel frequently across the region
  • Competitive compensation package, including equity
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
  • Flexible Time Off
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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