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Job Description Summary

Job Description

JOB TITLE: Business Intelligence Senior Manager (Marketing)

LOCATION:London, Bristol. Edinburgh, Leeds, Halifax or Chester.

HOURS:35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

We’re looking for a visionary and technically skilled Senior Manager, Business Intelligence (BI) to lead the evolution of our marketing intelligence capability at Lloyds Banking Group. This position is suitable for someone who blends extensive experience in digital marketing data, business intelligence, and data visualisation with strong leadership and critical thinking. If you’re passionate about enabling data-led decision-making and building future-ready BI solutions, we’d love to hear from you.

About the Role

As a senior leader in the Marketing function, you’ll be responsible for developing and delivering a comprehensive BI strategy that aligns with BMX and broader business priorities. You’ll lead a team of BI experts to design and implement scalable, self-serve analytics solutions using tools like Power BI and Tableau, enabling real-time, actionable insights across digital, CRM, and ATL marketing.

You’ll bring domain expertise in data sources like Adobe, Google, CRM, and media agency platforms, and have hands-on experience with GCP. Working closely with the Platform team and Chief Data & Analytics Office (CDAO), you’ll ensure our BI infrastructure is robust, future-focused, and aligned with the latest innovations, including generative BI.

Key responsibilities

• Develop and implement a comprehensive BI strategy aligned with BMX and marketing objectives.

• Lead the design and delivery of self-serve analytics solutions using Power BI, Tableau, and other BI tools to meet sophisticated reporting needs.

• Apply best practices for data visualisation to build accessible, insight-rich dashboards that tell compelling stories.

• Bring SME knowledge of key data sources (Adobe, Google, CRM, media agency) and user experience with GCP.

• Collaborate with the Platform & CDAO teams to deliver scalable BI infrastructure.

• Partner with CDAO and other experts to ensure continuous upskilling of the team and adoption of new technologies, including Gen BI.

• Lead and prioritise BI resource, balancing competing demands and aligning with strategic priorities.

• Lead and mentor a high-performing BI team, fostering a culture of innovation, excellence, and continuous improvement.

• Establish and enforce data governance standards to ensure data quality, integrity, and security.

• Work closely with the Marketing team to define and monitor critical metrics, ensuring timely and accurate reporting of marketing effectiveness.

About you

• Advanced experience in BI and analytics within a marketing or media environment.

• Solid command of digital marketing data, reporting and performance.

• Familiarity with ATL, Digital and CRM measurement techniques, including econometrics.

• Proficiency in SQL, Python or R, and data visualisation tools such as Power BI, Tableau, or Looker.

• Hands-on experience with Google Cloud Platform (GCP) and experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4).

• Experience in embedding generative BI capabilities and real-time insights into business processes.

• Strong leadership and stakeholder management skills, with the ability to influence and prioritise.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.