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Influencer Marketing Manager
Job summary
A beauty brand in Stockport is seeking an Influencer Marketing Manager to lead and execute impactful campaigns, especially around high-profile events like Black Friday. You will build relationships with UK-based influencers, oversee deliverables, and ensure alignment with brand values. The ideal candidate has 3-5 years of relevant experience and is proficient in social media tools. This role is based in-house with no remote working options, offering a competitive salary in the range of £44,000-£50,000.
Qualifications
- 3-5 years’ experience in influencer marketing or PR, preferably in the beauty industry.
- Strong understanding of the UK influencer landscape.
- Experience in team leadership or management roles.
Responsibilities
- Lead and execute influencer marketing campaigns.
- Manage day-to-day communication with influencers and talent managers.
- Negotiate contracts and performance metrics.
Skills
Tools
Role Title: Influencer Marketing Manager
Department: Marketing & PR
Location: Stockport
Salary: £44,000-£50,000
Full Time, In House, No remote working
We’re looking for a strategic and creative Influencer Marketing Executive who can hit the ground running. You’ll manage and grow relationships with UK-based beauty influencers, support campaign planning, and help oversee the execution of Black Friday influencer activity. You'll also manage team member, ensuring all influencer partnerships align with the P Louise voice, values, and marketing goals.
- Lead and execute influencer marketing campaigns, focusing on high-impact content for Black Friday and beyond
- Manage day-to-day communication with UK-based influencers, talent managers, and TikTok Affiliate agencies
- Negotiate contracts, gifted/paid collaborations, and performance metrics
- Oversee influencer product send-outs, timelines, and deliverables
- Track and report on influencer KPIs, engagement, and ROI
- Coordinate with internal departments (creative, social, PR) to align messaging
- Manage influencer team members, assign tasks, monitor progress, provide support
- Provide real-time solutions and adapt quickly to changes or challenges in campaigns
- Keep your finger on the pulse of influencer trends, TikTok & IG Reels, and what’s popping in UK beauty
- Manage a team of Marketing Influencers and PR executives
- Complete regular reviews with the team to ensure deadlines are met
- 3-5 years’ experience in influencer marketing or PR (beauty industry preferred)
- Strong understanding of the UK influencer landscape, particularly in beauty/cosmetics
- Previous team leadership or management experience (formal or informal)
- Highly organised, deadline-driven, and able to handle multiple campaigns at once
- Confident negotiator with excellent communication skills
- Creative eye for content, and ability to brief influencers effectively
- Able to thrive in a fast‑paced, reactive environment (especially around major campaigns like Black Friday)
- Proficient in social media platforms and influencer outreach tools (e.g., Influencity, AspireIQ, Upfluence)
- Confident in motivating the team to achieve all goals and deadlines set
- Worked with high‑volume influencer activations under tight timelines
- Experience in product seeding strategies or launch campaigns
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.