WordPress SEO Specialist

Sunrisetheme; Tipton; Hybrid; GBP 25,000 - 42,000; Full time

Job summary

Sunrisetheme in Tipton, United Kingdom, is seeking a skilled WordPress SEO Specialist to improve rankings, organic traffic and content performance. You will optimize WordPress sites, perform keyword research, manage SEO plugins, monitor GSC/GA, and implement technical SEO fixes while reporting results and staying updated on Google algorithms.

Responsibilities include optimizing meta data, improving site structure, fixing indexing issues, and planning internal linking strategies.

Qualifications

• WordPress proficiency and CMS familiarity.
• Experience with SEO plugins (Rank Math/Yoast/AIOSEO).
• Strong knowledge of on-page and technical SEO.
• Familiarity with keyword research tools (Ahrefs/SEMrush/Moz/Google Keyword Planner).
• Experience with Google Search Console and Google Analytics.

Responsibilities

• Optimize WordPress sites for higher search rankings.
• Perform keyword research and competitor analysis.
• Optimize meta titles/descriptions, headings, URLs, and internal links.
• Improve structure: categories, tags, sitemap setup.
• Fix indexing, crawl errors, redirects, and duplicate content issues.

Skills

WordPress CMS

SEO plugins

On-page SEO

Technical SEO

Keyword research tools

Google Analytics

Google Search Console

HTML basics

Internal linking

Schema markup

Analytics reporting

Education

Bachelor's degree in Marketing/IT/CS/English

SEO certification (plus)

Tools

Rank Math

Yoast SEO

AIOSEO

Google Search Console

Google Analytics

Ahrefs

SEMrush

Moz

Ubersuggest

Screaming Frog

PageSpeed Insights

Job description

We are looking for a skilled WordPress SEO Specialist to improve website rankings, organic traffic, technical SEO health, and content performance. The ideal candidate should understand WordPress, on-page SEO, technical SEO, keyword research, SEO tools, and basic website optimization.

Key Responsibilities

• Optimize WordPress websites for better search engine rankings.
• Conduct keyword research and competitor analysis.
• Optimize meta titles, meta descriptions, headings, URLs, and internal links.
• Improve website structure, categories, tags, and sitemap setup.
• Fix technical SEO issues such as indexing problems, crawl errors, broken links, redirects, duplicate content, and canonical issues.
• Configure and manage SEO plugins like Rank Math, Yoast SEO, or All in One SEO.
• Optimize website speed, Core Web Vitals, images, and mobile usability.
• Create and update XML sitemaps and robots.txt files.
• Monitor Google Search Console and Google Analytics data.
• Perform content audits and suggest content improvements.
• Plan internal linking strategies.
• Track rankings, traffic, CTR, impressions, and conversions.
• Prepare weekly or monthly SEO performance reports.
• Stay updated with Google algorithm changes and SEO best practices.

Required Skills

• Strong knowledge of WordPress CMS.
• Experience with SEO plugins such as Rank Math, Yoast SEO, or AIOSEO.
• Good understanding of on-page SEO and technical SEO.
• Knowledge of keyword research tools like Ahrefs, SEMrush, Ubersuggest, Moz, or Google Keyword Planner.
• Experience with Google Search Console and Google Analytics.
• Understanding of HTML basics.
• Ability to optimize website speed and images.
• Good knowledge of internal linking and content optimization.
• Basic understanding of schema markup.
• Strong analytical and reporting skills.

Tools Knowledge

• WordPress
• Rank Math / Yoast SEO / AIOSEO
• Google Search Console
• Google Analytics
• Google Keyword Planner
• Ahrefs / SEMrush / Moz / Ubersuggest
• Screaming Frog SEO Spider
• PageSpeed Insights
• GTmetrix
• Google Tag Manager
• Canva or image optimization tools
• ChatGPT or AI writing tools for SEO support

Qualifications

• Bachelor's degree in Marketing, IT, Computer Science, English, or a related field preferred.
• SEO certification is a plus.
• 1-3 years of experience in WordPress SEO or digital marketing.
• Freelance or agency experience is also acceptable.

Salary

• Negotiable