Wildlife Park Digital Growth Lead

The Aspinall Foundation; Folkestone; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

28 days annual leave

Training and development

Pension scheme

Unlimited park entry for you and a 1-g

Job summary

The Aspinall Foundation is seeking a Digital Marketing Manager to lead digital campaigns for Port Lympne Hotel & Reserve and Howletts Wild Animal Park. You will drive paid media, SEO, CRM/email marketing, landing pages and content to boost bookings and revenue across both parks.

With 5+ years in digital marketing, you’ll deliver data-driven campaigns, optimise customer journeys and mentor junior staff, reporting to the Head of Marketing in a collaborative team environment near Folkestone.

Qualifications

• Five+ years of hands-on digital marketing experience across paid media, SEO and CRM/email marketing.
• Strong track record of improving ROAS, reducing CPA and driving revenue.
• Experience with Google Ads, Meta Ads Manager and GA4, plus SEO tools.

Responsibilities

• Lead digital marketing across Port Lympne and Howletts to drive engagement, bookings and growth.
• Manage paid media campaigns, SEO, CRM/email marketing and website performance.
• Develop content and CRM activity to deliver measurable results.
• Lead and develop the Digital Executive and Marketing Executive and coordinate with the wider team.

Tools

Semrush

Ahrefs

HubSpot

Klaviyo

Dotdigital

Google Search Console

Google Analytics 4

Job description

The Aspinall Foundation is seeking a Digital Marketing Manager to lead digital campaigns for Port Lympne Hotel & Reserve and Howletts Wild Animal Park. You will drive paid media, SEO, CRM/email marketing, landing pages and content to boost bookings and revenue across both parks.

With 5+ years in digital marketing, you’ll deliver data-driven campaigns, optimise customer journeys and mentor junior staff, reporting to the Head of Marketing in a collaborative team environment near Folkestone.