Website Merchandiser

Story Terrace Inc.; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic startup in Beauty Tech seeks a detail-oriented Website Merchandiser to enhance their e-commerce platform. The role involves optimizing product presentations, collaborating with design and marketing teams, and employing data analysis to improve conversion rates, all while ensuring a vibrant digital customer experience.

Qualifications

• Confident in analysing sales performance and site analytics.
• Strong understanding of consumer behaviour and merchandising tactics.
• Experience in curating compelling product layouts.

Responsibilities

• Manage product presentations and optimizations on the e-commerce platform.
• Collaborate on content to ensure it's visually engaging and SEO-friendly.
• Analyze customer behaviour and website analytics for performance insights.

Skills

Data Analysis

Customer Insight

Visual Merchandising

Technical Proficiency

Communication & Collaboration

Problem-Solving

Creativity & Innovation

Analytical Thinking

Adaptability

Organisation & Time Management

Job description

Who we are:

Noli is the future of Beauty Tech! Backed by L'Oréal, we launched in 2024 with a BIG mission: to solve the ultimate beauty dilemma; helping users find the perfect products for their unique needs. Based in the heart of London (Holborn), we’re a dynamic, fast-growing startup reshaping the online beauty experience. At Noli, we embrace a vibrant culture where ambition, curiosity, and innovation are at the core of everything we do. Our mission is bold, our team is fearless, and we’re just getting started.

Overview

We’re looking for a detail-oriented and commercially minded Website Merchandiser to take ownership of product presentation and optimisation across Noli’s e-commerce platform. This role will play a critical part in maximising online sales, enhancing the digital customer experience, and ensuring product content is accurate, engaging, and aligned with SEO best practices.

Key Responsibilities

• Product Listing Management
  Upload, maintain, and optimise product listings with accurate data, compelling imagery, and clear, brand-aligned copy.
• Content Optimisation
  Collaborate with the design team to ensure all content is visually engaging, SEO-friendly, and published in a timely manner.
• Website Enhancement
  Manage homepage and landing page content to align with marketing calendars and promotions; plan and deploy internal display banners to support the customer journey.
• Data Analysis & Insights
  Monitor customer behaviour and website analytics to assess performance and identify areas for improvement.
• SEO Optimisation
  Partner with SEO teams to enhance visibility and discoverability of product listings and content pages.
• Cross-Functional Collaboration
  Work closely with product, marketing, and web development teams to deliver effective and consistent merchandising strategies.
• A/B Testing
  Support the CRO (Conversion Rate Optimisation) team with website testing and data-driven enhancements to increase conversions.

Key Skills & Experience

• Data Analysis
  Confident in analysing sales performance, customer data, and site analytics to inform merchandising decisions.
• Customer Insight
  Strong understanding of consumer behaviour and ability to adapt merchandising tactics accordingly.
• Visual Merchandising
  Experience in curating compelling product layouts and visuals to increase engagement and conversions.
• Technical Proficiency
  Comfortable working within CMS platforms; basic knowledge of HTML/CSS a plus.
• Communication & Collaboration
  Able to communicate clearly and coordinate effectively with cross-functional stakeholders.
• Problem-Solving
  Quick to identify and resolve issues relating to product setup, placement, or digital experience.
• Creativity & Innovation
  Brings fresh ideas for merchandising and stays ahead of digital visual trends.
• Analytical Thinking
  Makes evidence-based decisions using performance metrics and behavioural insights.
• Adaptability
  Flexible to shift priorities based on trading performance, customer needs, or internal change.
• Organisation & Time Management
  Able to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.