Website & Content Strategist

W&M Entrepreneurship Hub; Gloucester; Hybrid; USD 65,000 - 75,000; Full time

Job summary

An innovative institution is seeking a Website & Content Strategist to enhance its online presence and drive effective content strategies. This pivotal role involves overseeing web content management and collaborating with various stakeholders to ensure a cohesive brand image. The successful candidate will engage in producing diverse communications that highlight research achievements and community contributions. With a commitment to excellence in a collaborative environment, this position offers the chance to shape the digital narrative of a prominent educational institution. If you are passionate about web strategy and content creation, this is a unique opportunity to make a significant impact.

Benefits

Health Insurance

Retirement Plan

Flexible Spending Accounts

Professional Development

Access to Fitness Facilities

Educational Assistance

Robust Holiday Schedule

Qualifications

• Experience in website content management and communications.
• Strong project management and organizational skills.

Responsibilities

• Oversee web presence and execute content strategy.
• Produce communications content focused on research and community impact.

Skills

Website Content Management

Communications

Project Management

Search Engine Optimization (SEO)

Problem-Solving

Customer Service

Education

Undergraduate Degree in Related Field

Tools

Google Analytics

Google Tag Manager

Web Content Management Systems

HTML

CSS

Job description

Position Number: 00632V

Position Title: Website & Content Strategist

Employment Category: Full Time

Operational Location: VIMS - Gloucester

Department: Communications Center

Unit Mission Statement:

The Batten School & the Virginia Institute of Marine Science (VIMS) are among the largest marine research and education centers in the United States. Located along the glistening beaches of Gloucester, Virginia, VIMS provides research, education, and advisory services to government, citizens, students, and industry in coastal oceans and estuary science. VIMS is transforming data into policies, students into leaders, and theories into tangible change for solutions to global problems and to restore marine life.

The Communications & Marketing Team's mission is to increase awareness, understanding, and appreciation of the Batten School & VIMS and their mission among external audiences.

Position Summary:

This position is a key member of the Communications and Marketing Team. Responsibilities include overseeing the Batten School & VIMS web presence and playing a key role in executing content strategy and brand management using the web as a primary communications asset. This position serves as a strategic internal consultant for the website and provides support and oversight to unit-level web editors throughout the Batten School & VIMS. Additionally, the Website & Content Strategist will produce a variety of communications content focused on research, student success, community impact, advisory services and more.

Conditions of Employment:

This position may be subject to additional hours beyond the typical work week to include occasional evening and weekend work.

FLSA: Exempt

Position Restricted: Yes, the appointment is limited due to funding availability

Position Term: 12 months

Required Qualifications:

• An undergraduate degree in a related field or an equivalent combination of education, training and experience
• Considerable progressive responsibility in:
  • website content management
  • working in communications, marketing or public relations
  • writing communications pieces for a wide range audience
  • effectively interacting with peers, customers and technical resources
  • Project management experience, organizational skills and aptitude for managing time, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously
  • Exceptional communication, customer service, presentation and problem-solving skills
  • Commitment to excellence in a collaborative, team-oriented environment
  • Working knowledge of search engine optimization (SEO) best practices
  • Understanding of ADA accessibility requirements for websites

Preferred Qualifications:

• Advanced knowledge of web editing tools, office productivity tools, web communication protocols and web content management systems; some knowledge of HTML, CSS, web programming, and new and emerging web multimedia tools
• Knowledge and understanding of search engine marketing (SEM) implementation and best practices
• Experience working in a higher education environment
• Experience with Google Analytics and Google Tag Manager

Is the position remote work eligible? Hybrid (works remotely at least 1 day per week but not full-time)

Advertised Pay Range: $65,000-$75,000 commensurate with experience

Benefits Summary: William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/uhr/benefits/index.php?type=none

Job Open Date: 05/06/2025

Review Begin Date: 05/20/2025

Job Close Date: 06/04/2025

Background Check Statement:

William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

EEO Statement:

William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.

Applicant Documents

Required Documents

• Resume/Curriculum Vitae
• Cover Letter