Web Content & SEO Lead (Remote/Hybrid)

Michael Page; City Of London; Hybrid; GBP 45,000 - 65,000; Part time

Benefits offered by this job

Remote work option

On-campus days

Job summary

Michael Page is supporting a London university in recruiting a web/content expert to develop and optimise undergraduate course content across multiple pages and subject areas.

The role focuses on translating search insights into engaging content while adhering to brand guidelines and recruitment objectives, with collaboration across web, UX and academic teams to implement changes in the CMS.

Qualifications

• Degree or equivalent with content project delivery experience.
• Experience delivering high-volume content projects to deadlines.
• Experience writing and optimising web content for search visibility and UX.
• Experience in Marketing/Communications or Education environment with client service.
• Experience managing multiple stakeholders and approvals in complex organisations.
• Ability to interpret data/search insights to improve digital content.

Responsibilities

• Develop and optimise undergraduate course content with academic specialists.
• Review and rewrite content for SEO, AEO and GEO best practices.
• Translate search insights into engaging, user-focused content for prospective students.
• Ensure content aligns with brand guidelines and recruitment objectives.
• Manage content development across multiple courses to maintain quality and consistency.
• Collaborate with web, UX and academic teams to implement content in the CMS.

Skills

Degree or equivalent

Content project delivery

Web content optimisation

Stakeholder management

Data interpretation

AEO/GEO understanding

Education

Relevant degree or equivalent

Job description

Michael Page is supporting a London university in recruiting a web/content expert to develop and optimise undergraduate course content across multiple pages and subject areas.

The role focuses on translating search insights into engaging content while adhering to brand guidelines and recruitment objectives, with collaboration across web, UX and academic teams to implement changes in the CMS.