Web Content Manager

Michael Page; City Of London; Híbrido; GBP 45 000 - 65 000; Tempo parcial

Vantagens oferecidas por esta oferta de emprego

Remote work option

On-campus days

Resumo da oferta

Michael Page is supporting a London university in recruiting a web/content expert to develop and optimise undergraduate course content across multiple pages and subject areas.

The role focuses on translating search insights into engaging content while adhering to brand guidelines and recruitment objectives, with collaboration across web, UX and academic teams to implement changes in the CMS.

Qualificações

• Degree or equivalent with content project delivery experience.
• Experience delivering high-volume content projects to deadlines.
• Experience writing and optimising web content for search visibility and UX.
• Experience in Marketing/Communications or Education environment with client service.
• Experience managing multiple stakeholders and approvals in complex organisations.
• Ability to interpret data/search insights to improve digital content.

Responsabilidades

• Develop and optimise undergraduate course content with academic specialists.
• Review and rewrite content for SEO, AEO and GEO best practices.
• Translate search insights into engaging, user-focused content for prospective students.
• Ensure content aligns with brand guidelines and recruitment objectives.
• Manage content development across multiple courses to maintain quality and consistency.
• Collaborate with web, UX and academic teams to implement content in the CMS.

Conhecimentos

Degree or equivalent

Content project delivery

Web content optimisation

Stakeholder management

Data interpretation

AEO/GEO understanding

Formação académica

Relevant degree or equivalent

Descrição da oferta de emprego

The purpose of this role is to deliver a large-scale programme of undergraduate course content optimisation to support student recruitment and improve course discoverability across search engines, answer engines and generative AI platforms.

University in London who are looking for a web, content expert

Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

The purpose of this role is to deliver a large-scale programme of undergraduate course content optimisation to support student recruitment and improve course discoverability across search engines, answer engines and generative AI platforms.

Client Details

University in London who are looking for a web, content expert

Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

Stakeholder Management & Project Delivery

• Lead content development discussions with academic stakeholders across a range of subject areas.
• Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
• Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
• Support the delivery of project milestones within a fast-paced, deadline-driven environment.
• Identify potential risks to delivery and escalation issues where appropriate.

Search Optimisation & Continuous Improvement

• Apply SEO, AEO and GEO principles to all content development and optimisation activities.
• Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.

Profile

• Relevant degree or equivalent professional experience.
• Experience delivering high-volume content projects to challenging deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.
• Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
• Experience managing multiple stakeholders and securing content approval within complex organisations.
• Experience interpreting data, search insights or audience research to inform and improve digital content.
• Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.

Job Offer

• Web content position
• ASAP start
• Interim position, reporting to the Director of Marketing at the University
• Remote or 1 day on campus

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.