Hybrid Marketing Content Designer for Higher Ed (SEO/AI)

Adecco (Portugal); Wimbledon; Híbrido; GBP 29 000 - 38 000; Tempo parcial

Resumo da oferta

Adecco is seeking a Marketing Content Designer to support the development and promotion of our academic portfolio in a hybrid South-West London setting. You will craft engaging course content designed to improve visibility across search engines and AI platforms, driving student recruitment and engagement.

You will translate complex academic information into clear marketing copy, manage course pages via a CMS, and collaborate with academic staff and the digital team to ensure accuracy,

Qualificações

• Experience creating digital content, web content, marketing copy, or editorial content.
• Strong copywriting, proofreading, and content editing skills.
• Experience managing website content through a CMS.
• Ability to interview and engage with subject matter experts to gather information.
• Understanding of SEO best practices and digital content optimisation.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and commitment to content quality.

Responsabilidades

• Interview and collaborate with academic staff to gather course information, unique selling points, and subject expertise.
• Create, edit, and maintain engaging course and programme content across university websites and digital platforms.
• Develop course literature and marketing materials that support student recruitment objectives.
• Optimise content for search engines (SEO), answer engines, and emerging AI-driven search platforms.
• Work closely with the web and digital teams to update, enhance, and publish course pages.
• Ensure all content is accurate, consistent, accessible, and aligned with institutional brand guidelines.
• Translate complex academic information into clear, student-friendly messaging.
• Monitor and review content performance, making recommendations for improvements based on engagement and search visibility.
• Support content audits and ongoing website improvement projects.
• Build strong relationships with academic departments and key stakeholders across the institution.

Conhecimentos

Content creation

Copywriting

SEO

Stakeholder management

Project management

Attention to detail

Ferramentas

CMS platforms

Descrição da oferta de emprego

Adecco is seeking a Marketing Content Designer to support the development and promotion of our academic portfolio in a hybrid South-West London setting. You will craft engaging course content designed to improve visibility across search engines and AI platforms, driving student recruitment and engagement.

You will translate complex academic information into clear marketing copy, manage course pages via a CMS, and collaborate with academic staff and the digital team to ensure accuracy,