Web Analyst

TN United Kingdom; London; On-site; GBP 30,000 - 32,000; Full time

Job summary

An innovative firm is seeking a passionate Data Analyst to join their dynamic team, focusing on marketing and data insights. In this role, you will create reports, develop visualizations, and analyze performance metrics using tools like Google Analytics and Tableau. You will have the opportunity to influence strategic decisions and drive marketing effectiveness through data-driven insights. With a commitment to professional growth, this position offers a supportive environment for creativity and independence. If you thrive in a fast-paced digital landscape and are eager to make an impact, this role is perfect for you.

Benefits

25 days holiday plus purchase scheme

Giving back day annually

Enhanced family leave

Wellbeing support

Career development opportunities

Retirement savings with company match

Qualifications

• 1+ years of experience as a Data Analyst in a digital environment.
• Advanced skills in Excel or Google Sheets and analytics platforms.

Responsibilities

• Create and maintain digital marketing reports to monitor SEO performance.
• Develop data visualizations to analyze key metrics and present insights.

Skills

Data Analysis

SEO Performance Monitoring

Data Visualization

SQL

Google Analytics

Excel or Google Sheets

A/B Testing

Education

Degree in Math/Science

Tools

Tableau

Google Search Console

SEMRush

Ahrefs

Google Slides

Microsoft PowerPoint

Job description

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As a Data Analyst, you’ll join a team responsible for marketing, product, data, and content, providing insight across market-leading recruitment brands. Reporting to the Data & Insight Manager, your role will encompass various reporting and analytical responsibilities, emphasizing driving acquisition, retention strategies, and improving product performance.

You’ll be responsible for ensuring robust reporting of KPIs that influence strategic business decisions. At Reach Work, we encourage independence and creativity, assigning additional responsibilities aligned with your ability and professional growth.

As the new Data Analyst, your responsibilities will include:

1. Creating and maintaining digital marketing reports using Google Sheets and/or Excel to monitor SEO performance, traffic reporting, pay search, and digital analytics.
2. Developing and implementing data visualizations with Tableau, Looker Studio, and Google Sheets to analyze key metrics such as PPC, keyword reporting, and KPI reporting.
3. Using tools like Google Analytics, Google Search Console, SEMRush, and Ahrefs to analyze data and communicate findings to stakeholders effectively.
4. Presenting data-driven insights through Google Slides and/or Microsoft PowerPoint to support business decisions.
5. Gaining a thorough understanding of our SaaS platform (Madgex), its functionality, and its impact on the business.
6. Monitoring SEO performance using SEMRush and Google Search Console to optimize digital marketing strategies.
7. Transforming survey data into understandable graphs, charts, and commentary for the marketing team.
8. Utilizing SQL databases to analyze client account performance and site traffic to inform marketing strategies.
9. Setting up A/B experiments with clear hypotheses, audience parameters, and success metrics to evaluate marketing effectiveness.

Qualifications:

• At least 1+ years of experience as a Data Analyst in a digital environment, working with marketing data, data mining, and analysis.
• Advanced skills in Excel or Google Sheets.
• Experience with analytics platforms (e.g., Google Analytics).
• Data-driven mindset with a passion for testing and research to support business decisions.
• A degree in a math/science-related subject is advantageous.

Additional Information:

What we offer:

• A salary of £30,000 to £32,000 depending on experience, plus benefits.
• 25 days’ holiday, increasing with service, plus Holiday Purchase Scheme.
• Giving back day annually for charitable causes.
• Enhanced family leave after six months.
• Wellbeing support, including 24/7 assistance.
• Career development opportunities and learning programs.
• Retirement savings with company match up to 6%.

We are committed to diversity and inclusion, welcoming applications from all backgrounds and circumstances.