Web Analyst

Reach plc; London; On-site; GBP 30,000 - 32,000; Full time

Job summary

An innovative media company is on the lookout for a passionate Data Analyst to join their dynamic team. This role offers the chance to work with leading recruitment brands, providing insights that drive marketing strategies and improve product performance. You will be responsible for creating robust reports, utilizing various analytics tools, and presenting findings to stakeholders. With a strong emphasis on collaboration and creativity, this position promises to enhance your professional growth while contributing to a supportive work environment. If you are data-driven and eager to make an impact, this opportunity is perfect for you.

Benefits

25 days holiday per year

Giving back day

Enhanced family leave

Wellbeing support

Strong career opportunities

Pension scheme with matched contributions

Qualifications

• 1+ years experience as a Data Analyst in a digital environment.
• Advanced skills in Excel or Google Sheets required.
• Experience with analytics platforms like Google Analytics.

Responsibilities

• Create and maintain digital marketing reports to monitor SEO performance.
• Develop data visualizations to analyze key metrics and inform decisions.
• Utilize SQL databases to analyze client performance and site traffic.

Skills

Data Analysis

SEO Performance Monitoring

Data Visualization

Advanced Excel/Google Sheets

Data Mining

A/B Testing

Education

Degree in Maths/Science

Tools

Google Analytics

Tableau

Looker Studio

SEMRush

Ahrefs

SQL Databases

Job description

9 day fortnight - 8.30-5.30pm and every other Friday off

Who are we?

Reach Work a portfolio of specialist job sites, GAAPweb (accountancy and finance), Totallylegal (lawyers) and SecsintheCity (PAs and EAs), are seeking a new Data Analyst to join their team.

We’re Reach, home to some of the UK and Ireland’s most iconic media brands – think the Mirror, Daily Express, OK!, as well as regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we’re the largest commercial publisher in the UK. But we’re more than just our brands – we’re a company built on collaboration, imagination, and determination. Our values shape the work we do every day, and we’re committed to creating an environment where everyone feels supported, valued, and able to grow. We prioritise flexibility and work-life balance, making it easier for you to thrive both in and outside of work.

Job Description

What you’ll be doing:

As a Data Analyst, you’ll join a team responsible for marketing, product, data and content, providing insight across market leading recruitment brands. Reporting into the Data & Insight Manager, your role will encompass a variety of reporting and analytical responsibilities, with an emphasis on driving acquisition and retention strategies and improving product performance.

You’ll be responsible for ensuring robust reporting of KPIs which influence strategic business decisions. At Reach Work, we encourage independence and creativity, allocating additional responsibility in line with your ability and professional growth.

As the new Data Analyst, you’ll be responsible for:

• Creating and maintainingdigital marketingreports using Google Sheets and/or Excel to monitor SEO performance, traffic reporting, paysearch, and digital analytics.
• Developing and implementing a robust system of data visualisations using Tableau, LookerStudio, and Google Sheets to aid in the analysis of key metrics such as PPC, keyword reporting, and KPI reporting.
• Utilising tools like Google Analytics, Google Search Console, SEMRush, and Ahrefs to provide insightful data analysis and effectively communicate these findings to stakeholders.
• Presenting your data-driven findings through Google Slides and/or Microsoft PowerPoint to help inform business decisions.
• Gaining a thorough understanding of our SaaS platform (Madgex), its functionality, and how it impacts the business.
• Monitoring SEO performance using SEMRush and Google Search Console to optimise our digital marketing strategies.
• Compiling, curating, and transforming data from surveys into digestible graphs, charts, and commentary for the wider marketing team.
• Utilising our SQL databases to analyse client account performance and site traffic behaviour to inform our marketing strategy.
• Setting up A/B experiments with clearly defined hypotheses, audience parameters, and success measures to ensure our marketing efforts are effective.

Qualifications

• You’ll require at least 1+ years Data Analyst experience in a digital environment, working with marketing data, data mining and analysis.
• Advanced Excel or Google Sheet skills.
• Experience using an analytics platform (e.g., Google Analytics).
• Data-driven and passionate about using testing and research to justify business decisions.
• A degree in a maths/science-based subject would be an advantage.

Additional Information

What can we offer you?

We're offering a salary of £30,000 to £32,000 depending on experience, and a range of fantastic benefits to help support you both personally and professionally. These include:

• 25 days’ holiday per year. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme.
• Giving back day - an additional day’s leave each year to support a cause close to your heart.
• Enhanced family leave - including maternity, paternity and adoption - you’ll be eligible after just six months’ employment.
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest.
• Strong career opportunities - you’ll have support from your line manager and a range of learning & development programmes.
• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.