VP of Player Engagement & Monetization

VGW Group

Greater London

Hybrid

GBP 90,000 - 150,000

Full time

4 days ago

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Job summary

VGW is an interactive entertainment company delivering world-class, free-to-play online social games. We are seeking a VP of Player Engagement to lead the CRM & Live Operations function and own the full player lifecycle strategy across VGW's brands.

You will drive sustainable growth by uniting CRM and Live Operations, guiding monetization mechanics, and ensuring responsible gaming. You will partner with Product, Data Science, Brand GMs, and FP&A to translate objectives into scalable strategies

Qualifications

Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field.

Responsibilities

Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization.
Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
Lead, mentor, and resource the global team while ensuring all revenue strategies adhere strictly to compliance, risk mandates, and responsible play expectations.