Visual Merchandiser, Regent St

COS; City of Westminster; On-site; GBP 21,000 - 30,000; Full time

Benefits offered by this job

Staff discount 25%

HIP incentive program

Job summary

COS Regent Street in London is seeking a Visual Merchandiser to bring the brand’s premium aesthetic to life in-store and shape the customer journey.

You will interpret trends, style outfits, and maintain brand standards while supporting sales and ensuring a seamless shopping experience across the shop floor.

This full-time role requires flexibility across shifts, strong product knowledge, and a passion for fashion that translates into commercial performance and brand storytelling.

Qualifications

• Visual merchandising standards: executing brand guidelines in windows, mannequins and interior displays.
• Strong knowledge of current fashion trends and seasonal styling.
• Using sales data and customer feedback to inform visual decisions.
• Elevating in-store experiences with storytelling and service excellence.
• Able to organize teams, give feedback, and coach colleagues on standards.
• Knowledge of stock handling and store operations on a day-to-day basis.

Responsibilities

• Deliver excellent customer experience with styling advice and a visually compelling store environment.
• Interpret sales data and insights to inform the store's visual direction.
• Design and install impactful window displays reflecting seasonal trends and brand identity.
• Style mannequins and outfits to inspire customer purchasing decisions.
• Merchandise the shop floor in line with brand guidelines for a cohesive presentation.
• Support sales team in daily store operations and customer journeys.

Skills

Visual merchandising

Fashion knowledge

Commercial awareness

Customer experience

Communication

Operational knowledge

Adaptability

Eagerto learn

Shift flexibility

Job description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Description

As a Visual Merchandiser, you play a pivotal role in shaping an exceptional in-store customer journey. With a keen eye for aesthetics and a strong commercial mindset, you bring the brand’s vision to life - elevating the collection in a way that is both inspiring and aligned with business goals. Your work not only enhances the visual appeal of the store but also drives customer engagement and sales performance.

Key Responsibilities:

• Delivering an excellent customer experience through expert styling advice, deep product knowledge, and a visually compelling store environment
• Interpreting sales data and customer insights to inform and execute the store’s visual direction
• Designing and installing impactful window displays that reflect seasonal trends and brand identity
• Styling mannequins and creating outfit combinations that inspire and influence customer purchasing decisions
• Merchandising the shop floor in alignment with company guidelines to ensure a cohesive and commercial presentation
• Supporting the sales team in daily store operations and contributing to a seamless customer experience
• Setting and maintaining high visual merchandising standards, while training and mentoring team members to uphold consistency
• Acting as a brand ambassador, ensuring every visual element contributes to a memorable and engaging customer journey

Qualifications

• Visual Merchandising Standards: Skilled in executing brand visual guidelines, including window displays, mannequin styling, and in-store presentation to enhance commercial impact.
• Fashion Knowledge: Strong understanding of current fashion trends, silhouettes, and seasonal styling, with a passion for translating them into compelling visual displays.
• Commercial Awareness: Experienced in using KPIs, sales data, and customer feedback to inform visual merchandising decisions and drive store performance.
• Customer-Centric Mindset: Committed to elevating the in-store experience through impactful visual storytelling and exceptional customer service. Enthusiastic about fashion and passionate about sharing product knowledge and styling advice to create meaningful customer interactions.
• Communication: Experience in organizing teams, providing constructive feedback, and coaching others to improve performance and service standards.
• Operational Knowledge: Solid understanding of store operations, including stock handling, customer service, and daily routines gained through hands-on retail experience.
• Adaptability & Flexibility: Embraces change with a proactive mindset, responding quickly to updates in stock levels, customer needs, and business priorities.
• Eager to learn: Open to continuous learning and actively seeks opportunities for personal and professional growth.
• Comfortable working varied shifts and adapting to the dynamic needs of a retail environment.

Additional Information

This is a full-time position with a contract of 39 hours a week based in COS Regent Street.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount, usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.