User Experience Researcher

Premier Inn; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare (BUPA)

Discounts on Premier Inn stays

Restaurant brand discounts

Annual bonus up to 30%

Job summary

Whitbread is seeking an experienced User Experience Researcher to champion the voice of the customer across our digital products. You will lead research from discovery to delivery, partnering with Product Managers, Designers and Engineers to ground decisions in evidence.

Based in London with hybrid working, you will create personas, journey maps, and governance for UX research, promote accessibility, and influence product strategy to improve customer outcomes.

Qualifications

• Significant experience in UX Research within complex digital product environments.
• Strong expertise across both qualitative and quantitative research methodologies.
• Experience influencing product strategy and senior stakeholders through evidence-based insight.

Responsibilities

• Lead customer research across digital products and journeys, ensuring user needs shape product decisions.
• Plan and conduct qualitative and quantitative methods, including interviews, usability tests, surveys, and journey mapping.
• Translate insights into actionable recommendations and governance for best-practice UX research.

Skills

UX Research

Qualitative & Quantitative

Influence product strategy

Behavioural analytics

Research frameworks

Tools

Google Analytics

Adobe Analytics

Contentsquare

Job description

At Whitbread, we're transforming our digital products to create seamless, customer-centred experiences across our brands. We're looking for an experienced User Experience Researcher to champion the voice of the customer and ensure every product decision is grounded in evidence, insight, and real user needs.

Working as part of our Digital Product team, you'll partner with Product Managers, Designers, Engineers and Commercial stakeholders to uncover customer needs, validate solutions, and influence the future direction of our digital experiences.

Role: UX Researcher

Contract Type: Full time, Permanent

Location: Chancery Lane, London (Hybrid 3 days per week)

Why You’ll Love It Here

• Healthcare: Family BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
• Annual Incentive of up to 30% Bonus

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll be doing:

You'll lead customer research across our digital products and journeys, ensuring that user needs and behaviours are at the heart of every product decision. From early-stage discovery through to delivery, you'll plan and conduct a range of qualitative and quantitative research activities, including user interviews, usability testing, surveys, behavioural analysis and journey mapping. Working closely with Product Managers and Designers, you'll uncover opportunities, validate concepts and help shape product strategy through evidence-based insights.

As a trusted voice of the customer, you'll collaborate with cross-functional teams across Product, Design, Engineering and Commercial functions to influence decision-making and improve customer outcomes. You'll translate complex findings into clear, actionable recommendations, create insight artefacts such as personas and customer journey maps, and help establish best-practice UX research standards, governance and ways of working. You'll also champion accessibility, inclusive design and continuous learning, ensuring customer insight drives both innovation and commercial success.

What you’ll need:

• Significant experience in UX Research within complex digital product environments.
• Strong expertise across both qualitative and quantitative research methodologies.
• Experience influencing product strategy and senior stakeholders through evidence-based insight.
• Knowledge of behavioural analytics platforms such as Google Analytics, Adobe Analytics or Contentsquare.
• Experience building or developing UX research frameworks, tools, repositories and ways of working.