User Behaviour Analyst — Ecommerce Insights & Personalisation

NET-A-PORTER; Greater London; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

25 days holiday per annum (plus UKbank

Private medical and dental cover

Life assurance cover

Job summary

NET-A-PORTER in London is seeking a User Behaviour Analyst to interrogate end-to-end shopper journeys, translate data into actionable insights and support ecommerce optimisation. You will analyse cross-channel traffic, segment audiences, track repeat behaviours and collaborate with Trading, User Journey and Brand teams to drive merchandising, content and UX decisions.

Experience with GA4, Contentsquare, Databricks, Snowplow or BigQuery is preferred.

Qualifications

• Strong analytical mindset and ability to translate data into business insights.
• Experience interpreting digital behaviour and customer journeys in ecommerce.
• Able to present findings clearly to non-technical stakeholders.
• Familiarity with analytics tools and data sources.

Responsibilities

• Analyse end-to-end journeys, identifying patterns in how customers move through key product discovery, editorial content and purchase pathways
• Segment behaviour to complement LTV modelling including high value cohorts, new visitors, first time buyers, as well as product category or brand adjacencies
• Analyse cross-channel traffic behaviour across paid, organic, search and CRM journeys, understanding how acquisition source influences onsite engagement and conversion
• Track repeat behaviour and multi-session journeys to better understand how customers move from discovery to purchase over time
• Analyse product interaction behaviour across PDP engagement, wishlist, basket, saves and other onsite signals to identify how customers evaluate and progress products
• Identify product affinity and co-view patterns, including what customers browse, save and purchase together across brands, categories and product types
• Understand differences in behaviour between browsing customers and high-intent converters, identifying the signals that indicate purchase intent and customer value
• Partner with Trading teams for behavioural insights that inform merchandising decisions, product presentation and onsite recommendations, while partnering with User Journey and Brand teams to deepen understanding of how content, campaigns and UX changes influence behaviour

Skills

Analytical mindset

Customer journeys

Data storytelling

Cross-functional collaboration

Tools

GA4

Contentsquare

Databricks

Snowplow

BigQuery

Job description

NET-A-PORTER in London is seeking a User Behaviour Analyst to interrogate end-to-end shopper journeys, translate data into actionable insights and support ecommerce optimisation. You will analyse cross-channel traffic, segment audiences, track repeat behaviours and collaborate with Trading, User Journey and Brand teams to drive merchandising, content and UX decisions.

Experience with GA4, Contentsquare, Databricks, Snowplow or BigQuery is preferred.