User Acquisition Specialist - Mobile App Campaigns (Google)

capital.com; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading trading platform is seeking a highly skilled User Acquisition Specialist to manage mobile campaigns and drive growth through innovative strategies. Join a dynamic team focused on achieving excellence in user acquisition while leveraging cutting-edge technology in a rapidly expanding industry.

Benefits

Competitive Salary

25 days annual leave

Private Medical Insurance

Cycle to Work after probation

Employee Assistance Program (EAP)

Global exposure

Qualifications

• At least 2 years of experience in mobile user acquisition.
• High proficiency in Google Ads (UAC).
• Strong analytical and reporting skills.

Responsibilities

• Manage significant digital marketing budgets across Google UAC campaigns for Android and iOS.
• Onboard and test new acquisition channels across mobile.
• Provide performance marketing reports to senior management.

Skills

Data-driven

Analytical skills

Communication

Collaboration

Tools

Google Ads (UAC)

Job description

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User Acquisition Specialist - Mobile App Campaigns (Google), London

Client: capital.com

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 0b47811b5efd

Job Views: 4

Posted: 29.05.2025

Expiry Date: 13.07.2025

Job Description:

We are a leading trading platform that is ambitiously expanding worldwide. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always seeking talented individuals to join our growing team. With double-digit year-on-year growth and offices across the UK, Europe, and Australia, we are one of Europe’s fastest-growing trading platforms. We focus on putting clients first, empowering them to make better trading decisions with intuitive technology, in-depth education, and dedicated support.

We are seeking a highly skilled, experienced, and motivated User Acquisition Specialist to join our Growth team. You will collaborate closely with departments such as Marketing Analytics, Creative, Content, and Product.

Responsibilities:

• Manage significant digital marketing budgets across Google UAC campaigns for Android and iOS
• Help define strategy within the specified channel and areas of responsibility
• Onboard and test new acquisition channels across mobile
• Provide clear, concise, and actionable performance marketing reports to senior management and stakeholders
• Contribute to optimizing the conversion funnel to improve ROI
• Work closely with creative teams with a test-and-learn approach to drive creative excellence
• Manage relationships with partners

Requirements:

• At least 2 years of experience in mobile user acquisition
• High proficiency in Google Ads (UAC)
• Data-driven with the ability to work autonomously towards high-level goals
• In-depth knowledge of attribution models across mobile and web
• Strong analytical and reporting skills
• Excellent communication and collaboration skills

Benefits:

• Competitive Salary
• 25 days annual leave
• Private Medical Insurance
• Insurance for you and your family after probation
• Death In Service
• Employee Assistance Program (EAP)
• Season Ticket Loan after probation
• Cycle to Work after probation
• Global exposure

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values talent, initiative, and creativity. Work alongside industry-leading professionals.